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Senior CRM and Retention Lead
1 month ago
We're seeking a seasoned CRM and Retention expert to join our marketing team at Craft Gin Club, the UK's leading spirit subscription business. As a key member of our team, you'll be responsible for developing and implementing CRM and retention strategies that drive customer engagement and loyalty.
Key Responsibilities- Design and execute CRM and retention strategies to attract, engage, and retain customers across digital and offline channels.
- Develop and implement personalized, segmented campaigns that showcase our customer value proposition and keep us top of mind.
- Monitor and analyze campaign results and customer behavior data to optimize our communications, offers, and customer journeys.
- Oversee key subscription metrics, including retention rates, churn rates, and average order value, to drive up customer lifetime value.
- Lead A/B testing programs to continually learn and optimize our strategies.
- Collaborate with marketing colleagues to ensure alignment on strategic approach and campaign implementation.
- Manage our loyalty scheme and integrate it into our retention strategy.
- 5+ years of experience as a CRM and retention expert in the D2C eComm subscription world.
- Advanced experience with marketing automation platforms, such as Ometria.
- Strong understanding of email marketing best practices, database segmentation techniques, and automated workflows.
- Experience driving improvements in customer lifetime value and retention.
- Knowledge of key subscription metrics and strategies to optimize customer subscription journeys.
- Eager and confident in translating data insights into actionable strategies.
- Strong communication and leadership skills, with experience line-managing or coaching colleagues.
- Competitive salary and benefits package.
- 25 days holiday rising with length of service.
- Flexible working hours and hybrid working arrangement.
- Career progression opportunities and dynamic working environment.
- Generous staff discount and regular social events.
We value diversity and welcome applicants from all backgrounds. We're looking for team members who will positively contribute to our spirit-loving, passionate culture and thrive in an inclusive and diverse work environment.