Senior CRM Manager

1 week ago

London, Greater London, United Kingdom OnBuy Full time

About the Role:

We are seeking a highly skilled Senior CRM Manager to join our team at OnBuy. As a Senior CRM Manager, you will be responsible for developing and executing the CRM strategy to drive customer engagement, retention, and revenue.

Key Responsibilities:

  • Develop and implement CRM strategies to drive customer engagement, retention, and growth.
  • Create and manage multi-channel marketing campaigns to target specific customer behaviours and preferences.
  • Develop customer segmentation strategies to target users effectively based on demographics, purchasing behaviours, and other relevant factors.
  • Track and analyse the effectiveness of CRM campaigns, providing detailed reports and actionable insights to improve future efforts.
  • Maintain and optimise the CRM database, ensuring data accuracy and compliance with GDPR.
  • Collaborate with the marketing, product, and technology teams to ensure alignment on customer initiatives and messaging.
  • Leverage marketing automation tools to improve efficiency, reduce manual tasks, and enhance personalisation efforts.
  • Implement loyalty programs, promotions, and feedback loops to increase customer lifetime value (CLV).
  • Conduct A/B testing on different CRM strategies to identify the most effective methods for customer retention and engagement.

Requirements:

  • Demonstrable experience in CRM management (B2C), preferably in an online marketplace setting.
  • Strong experience using CRM systems and automation tools such as Epsilon.
  • Proficient in implementing basket recovery, re-marketing, personalisation strategies, push notifications, and loyalty programs to foster deep customer loyalty and increase sales.
  • Experience in data-driven marketing and customer segmentation.
  • Strong analytical mindset with a data-driven approach to decision making.
  • Excellent communication skills and the ability to work independently as well as collaborate amongst all stakeholders.
  • Knowledge of regulatory compliance regarding customer data management.
  • Strong organisational skills and a good multi-tasker with experience in a fast-paced environment.

What We Offer:

We offer a competitive salary of up to £60,000 to £70,000 per annum, depending on experience. In return for helping us to grow, we'll offer you company equity, meaning you own a piece of this business we are all working so hard to build.

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