Senior Manager

3 weeks ago

London, Greater London, United Kingdom Entain Full time
Job Description

As the Senior Manager - Retention Analytics & Reporting, you will be responsible for delivering insights, analytical approaches, and tools to key stakeholders in the UK business, focusing on customer retention activities through bonus and CRM optimization.

This is a key role in our UK business, supporting both our Digital & Retail divisions using analytics to provide insight and support decision making.

You will collaborate with gaming and sportsbook commercial directors and work closely alongside the CRM Director to help support the UK retention Strategy with the UK SLT.

Your team's role will be to provide information and insights for the business functions to understand the performance of retention activities and provide recommendations to key points within the data.

Key Responsibilities
  • Lead the UK Retention Analytics team and support the Head of Data Science & Insights in creating a world-class analytics function.
  • Act as the link between Analytics and the UK Commercial & CRM teams, driving commercial value through insightful Data/Analysis.
  • Lead and manage analysis for financial and non-financial customer performance to provide insight covering areas such as promotion performance, CRM retention performance, conversion analysis, and operations analysis.
  • Proactively identify business opportunities and effectively communicate insights to the business.
  • Lead, scope, and shape all analytical and BI projects to meet or exceed stakeholders' expectations.
  • Collaborate with cross-functional teams and subject matter experts to create best practices across Retention Analytics.
  • Leverage other existing Data, Insight & Analytics functions across the group to help drive maximum impact and act as a partner to deliver group-wide initiatives for the UK business.
  • Work closely with data engineers and architects to ensure the development of Data Self-Serve strategy fits business requirements.
  • Democratize data through a world-class, 'always on' reporting suite, covering both descriptive and diagnostic analytics to surface actionable insight for day-to-day decision making within the business.
Data & Architecture
  • Identify opportunities to support and develop the overall UK Analytics agenda, collaborating with other analytics leaders and being a champion for the wider data community.
  • Drive an external orientation to ensure the UK business stays current with new advances in analytics and new data sources, bringing recommendations and innovations into Entain on an ongoing basis.
Team Management
  • Mentor and coach individuals within the Retention Analytics team and across the wider organization to improve knowledge of BI & Analytics, data literacy, and leadership impact.
  • Manage the objective setting for direct reports, ensuring they have the correct skills and tools to carry out their role.

At Entain, we offer a competitive salary, generous group bonus scheme, hybrid working, private medical insurance, pension scheme, and other benefits to support your career and well-being.

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