Regional Marketing Director, European Expansion

4 weeks ago


London, Greater London, United Kingdom WorldFirst Group Full time

At WorldFirst Group, we are seeking an experienced Regional Marketing Director to lead our European expansion efforts. As a key member of our marketing team, you will be responsible for developing and executing a regional marketing strategy that drives customer acquisition and revenue growth across Europe (excluding the UK).

About the Role

This is a unique opportunity to join a dynamic and fast-paced organization, driving business growth in a high-growth market. You will work closely with our Global Marketing team to develop and execute region-specific marketing initiatives, leveraging both online and offline channels.

Key Responsibilities:
  • Develop and implement a regional marketing strategy aligned with our commercial goals, focusing on acquiring small to medium businesses in the Netherlands and Germany engaged in cross-border trade.
  • Lead the localization of the regional marketing strategy, ensuring content localization is aligned with regional nuances and customer considerations.
  • Work closely with other functions to ensure consistent marketing messaging and proposition both internally and externally.

The ideal candidate will have senior-level marketing experience, fluent English language skills, and ideally German; additional European languages are advantageous. A strong understanding of different working cultures and the ability to manage and optimize a marketing budget with a proven track record of leading and influencing teams locally and remotely are essential.

Salary Information

We offer a competitive salary range of £60,000 - £80,000 per annum, dependent on experience, plus benefits and opportunities for career growth.

Location

This role is based in Amsterdam or London, with hybrid/onsite work arrangements.

About WorldFirst Group

WorldFirst Group is an international payments business helping move money around the world. We became part of Ant Group in 2019, accelerating our mission to create the world's best platform for international trade by combining WorldFirst's products with Ant's solutions aimed at enabling the digitalization of the modern services industry globally.



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