Digital Marketing Specialist

2 weeks ago

Skipton, North Yorkshire, United Kingdom Broughton Group Full time

We are seeking a highly skilled Digital Marketing Specialist to join our team at Broughton Group. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing strategies that drive business growth and customer engagement.

Key Responsibilities:

  • Develop and execute digital marketing plans to achieve business objectives
  • Manage and optimize our website and HubSpot platform to improve user experience and conversion rates
  • Collaborate with cross-functional teams to ensure alignment across all digital marketing activities
  • Stay up-to-date with the latest digital marketing trends and best practices to inform strategy and optimization

Requirements:

  • 5 years' experience in digital marketing, with a strong focus on lead generation, marketing automation, campaign management, paid media, and website management
  • 3 years' experience with HubSpot (Marketing Hub, Sales Hub, Service Hub)
  • 3 years' experience in paid digital media, LinkedIn, SEO, and SEM
  • Proven track record of successfully managing and optimizing digital marketing campaigns using HubSpot and other digital marketing tools
  • In-depth experience of marketing automation, CRM, email marketing, landing pages, forms, analytics, and reporting tools

Benefits:

  • Competitive salary of £28K - £35K depending on experience
  • Full benefits package, including health insurance, retirement plan, and paid time off

About Broughton Group:

Broughton Group is a global contract research organization that partners with forward-thinking companies in the pharmaceutical and reduced-risk nicotine sectors. Our mission is to improve public health and well-being through innovative research and development.

What We Offer:

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A comprehensive benefits package

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