Vice President of Commercial Alliances

3 weeks ago

London, Greater London, United Kingdom The FA Full time
Position Overview

The Football Association is seeking a dynamic leader to oversee our commercial partnerships.

Revenue generation is vital for The FA's reinvestment into football, and the Head of Commercial Partnerships is crucial in enhancing and sustaining revenue through our Commercial Partnership program.

The FA boasts one of the most extensive partnership portfolios in global sports, collaborating with prestigious brands such as Nike, EE, Emirates, Adobe, M&S, Chase, and many others across various FA properties, including the England Men's, Women's, and Para teams; The Emirates FA Cup and The Adobe Women's FA Cup; Wembley National Stadium and St. George's Park.

Success in this role is achieved through the establishment of top-tier strategic partnerships, maximizing commercial value, fostering exceptional relationships with partners, providing insightful leadership, and cultivating high-performing partnership management teams.

Key Responsibilities

Partnership Management
  • Lead the strategic oversight and execution of The FA's Commercial Partnerships program, ensuring the effective delivery of rights across diverse FA properties while supporting partners' marketing initiatives and campaigns.
  • Proactively oversee and nurture a high-performing Partnerships team to guarantee exemplary management and service to our commercial partners.
  • Drive operational excellence within the Commercial Partnerships program.
  • Negotiate renewal agreements with partners to optimize revenues and commercial value.
  • Manage commercial agreements across FA Competitions and England teams to ensure the fulfillment of commercial rights for the program.
  • Provide strategic insights and recommendations to foster growth within the Commercial Partnerships program.
  • Act as a trusted advisor to commercial partners, offering strategic guidance on rights utilization and marketing initiatives.
  • Enhance and evolve The FA's planning, measurement, reporting, and performance metrics for partnerships.
  • Safeguard and protect FA properties as necessary.
  • Exhibit the ability to influence stakeholders at the highest levels.
  • Develop and sustain exceptional relationships with commercial partners and internal stakeholders.
  • Demonstrate emotional intelligence and effective leadership.
  • Onboard new partners as they are secured.
  • Collaborate closely with FA departments to ensure a robust stakeholder network and relationships.
  • Lead planning and evaluations for seasons and tournaments.
Wembley Stadium Events
  • Maximize revenue and enhance commercial value from Wembley Stadium and its events program, collaborating closely with the Wembley Stadium team.
St. George's Park
  • Identify and explore opportunities to enhance commercial value for St George's Park, working in conjunction with the leadership team.
  • Execute additional tasks as necessary to adapt to The FA Group's evolving priorities.
  • Adhere to all company policies and procedures to maintain the highest standards of health, safety, and well-being.
  • Complete a DBS check as part of The FA's commitment to ensuring a safe environment for all in football, with the level of the check determined by the specific job role and in accordance with legislation and government guidance.
Qualifications

Essential:
  • Experience in a commercial or marketing environment within the sports sector.
  • Proven experience working with leading brands.
  • Demonstrated success in negotiating and finalizing deals, with a track record of identifying and capitalizing on revenue opportunities.
  • Strong leadership and communication abilities.
  • High emotional intelligence.
  • Capacity to build trust and collaborate effectively in a cross-functional delivery model.
  • Ability to develop and maintain high-performing teams and deliver exceptional results.
  • Influential skills.
Desirable:
  • Solid understanding of partnership measurement techniques and trends.
  • Experience in planning or executing partnership activations and campaigns in a brand or agency context.
  • Experience with high-profile sports properties.
  • Aptitude for managing high levels of ambiguity and performing under pressure.
Benefits

The FA is dedicated to fostering an environment where everyone can thrive in their roles. We offer unique office spaces and a world-class Elite Performance Centre at St. George's Park, providing an exceptional setting for developing and inspiring high-performing teams.

We are proud to offer a competitive salary along with opportunities for professional development and growth. Additionally, we provide a range of exciting benefits, including:
  • Access to event day tickets at Wembley Stadium and various internal events throughout the season, promoting connection and well-being.
  • Complimentary nutritious lunches at Wembley Stadium and St. George's Park.
  • Free private medical coverage.
  • A contributory pension scheme.
  • Additional leave for volunteering and a total of 25 days annual leave.
  • A hybrid working model for enhanced flexibility.
About The FA

The Football Association (The FA) is the not-for-profit governing body of football in England, responsible for promoting and developing all levels of the game, from grassroots to professional. The FA generates significant revenue to support investments in English football annually.

The FA oversees England's international teams across men's, women's, youth, and disability football, as well as managing the National League System and FA Competitions, including the Emirates FA Cup and Barclays FA Women's Super League, all with the mission to unite the game and inspire the nation.

We operate under a hybrid working model, allowing flexibility in work locations while ensuring collaboration and productivity. Your contract will specify a fixed location unless otherwise stated.

The FA is committed to equality, diversity, and inclusion, striving to create a game free from discrimination. We welcome applications from all individuals and are proud to be an equal opportunities employer.

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