User Acquisition Strategist

7 days ago


London, Greater London, United Kingdom JD Full time

Job Summary:

We are seeking a highly skilled User Acquisition Strategist to join our team at JD. As a key member of our marketing department, you will be responsible for promoting our brand in the UK market, creating industry showcases, and enhancing brand exposure among local and Chinese users.

Key Responsibilities:

  • Develop and execute strategies to drive cross-industry marketing collaborations, obtaining traffic and new users through partnerships with brands, IPs, media, and influencers.
  • Collaborate with advertising agencies to conduct advertising placement on key overseas media platforms and platforms like Xiaohongshu (Little Red Book), and be accountable for traffic and new user acquisition.
  • Conduct market research and analysis to identify trends and opportunities for brand growth and user acquisition.

Qualifications:

  • Bachelor's degree or above in a relevant field, with experience in brand marketing, online/offline marketing planning, and execution.
  • Strategic thinking and creative perspective, with a strong understanding of the European market and good merchant research and user insight capabilities.
  • Strong project management skills, communication and coordination abilities, and resource integration capabilities, with fluent English proficiency.


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