User Acquisition Strategist
6 days ago
Job Summary:
We are seeking a highly skilled User Acquisition Strategist to join our team at JD. As a key member of our marketing team, you will be responsible for promoting our brand in the UK market, creating industry showcases, and enhancing brand exposure among local and Chinese users.
Key Responsibilities:
- Develop and execute strategies to promote our brand in the UK market, focusing on major marketing milestones and hot topics.
- Drive cross-industry marketing collaborations to obtain traffic and new users through partnerships with brands, IPs, media, and influencers.
- Collaborate with advertising agencies to conduct advertising placement on key overseas media platforms and platforms like Xiaohongshu (Little Red Book), and be accountable for traffic and new user acquisition.
Qualifications:
- Bachelor's degree or above, with experience in brand marketing, online/offline marketing planning, and execution.
- Possess strategic thinking and a creative perspective, familiar with the European market, with good merchant research and user insight capabilities.
- Strong project management skills, communication and coordination abilities, and resource integration capabilities, with fluent English proficiency.
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