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Lead User Acquisition Strategist, Gaming
3 months ago
Responsibilities:
At Tencent, a premier internet and technology firm, we are committed to enhancing the quality of life through innovative products and services. Established in 1998 and headquartered in Shenzhen, China, our mission is to leverage technology for the greater good.
As a leading video game publisher, we also create high-quality digital content that enriches interactive entertainment experiences globally. Our diverse offerings include cloud computing, advertising, FinTech, and various enterprise services designed to facilitate our clients' digital transformation and business expansion.
About Level Infinite:
Level Infinite is a worldwide game publisher that provides a tailored network of services for game developers and studios across the globe. We are devoted to delivering captivating and original gaming experiences to players, fostering a community that emphasizes inclusivity, connection, and accessibility.
Our brand supports developers and partner studios by offering a wide array of resources to help them realize the full potential of their games. Level Infinite is recognized for publishing successful titles such as PUBG MOBILE and Goddess of Victory: NIKKE, as well as collaborating on projects like Fatshark's Warhammer 40,000: Darktide and Dune: Awakening from Funcom.
Key Responsibilities:
- Oversee global advertising strategies for console and PC game titles, managing the comprehensive planning, creative design, and production of user acquisition materials for worldwide distribution.
- Continuously generate innovative advertising concepts and execute creative solutions tailored to various regions and stages based on market deployment strategies.
- Utilize a data-driven approach to collaborate with international advertising channels, promoting intelligent deployment and user growth.
- Possess familiarity with various mainstream paid media channels, aligning game characteristics with channel features, integrating marketing resources, and measuring outcomes.
Requirements:
- A minimum of 5 years of experience in user acquisition strategies for console or PC games, encompassing the entire lifecycle of game deployment.
- Proven experience in global game channel deployment and user growth, or relevant experience in overseas application growth.
- A data-driven mindset with demonstrated skills in data analysis.
- Creative content development skills, with a background in game creativity and execution.
- Fluency in English is essential for effective communication.
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