User Acquisition Lead

1 week ago

London, Greater London, United Kingdom Flo Full time

User Acquisition Lead

Flo is seeking a seasoned User Acquisition Lead to drive growth and success in our mobile user acquisition efforts. As a key member of our team, you will be responsible for developing and executing strategies to acquire high-quality users across various platforms, including iOS, Android, and Web.

Key Responsibilities:

  • Manage and optimize performance marketing campaigns across different platforms
  • Develop and implement new growth initiatives to drive user acquisition and revenue growth
  • Oversee all reporting and analytics related to user acquisition and marketing
  • Optimize and report performance across multiple ad networks
  • Manage relationships with other teams, including ASO, onboarding, creative studio, product teams, and privacy & compliance

Requirements:

  • 5+ years of experience in digital marketing/user acquisition
  • 3+ years of experience in managing a performance marketing team
  • Expert understanding of the mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution
  • Strong analytical skills with a focus on data analysis and recommendations

What We Offer:

  • Competitive salary and benefits package
  • Opportunity to work with a leading mobile app company
  • Collaborative and dynamic work environment

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