Email and Campaign Strategist

6 days ago

Manchester, United Kingdom Vivify Venues Full time

Email and Campaign Strategist - Vivify Venues

About Us: At Vivify Venues, we are committed to driving growth and innovation in the digital marketing space. Our team thrives on data-driven decision making and continuous improvement. We are seeking a talented Marketing Campaign Coordinator to join our dynamic team and contribute to our growth strategy through insightful data analysis and reporting.

Position Overview: We are looking for a talented and experienced Marketing Campaign Coordinator to join our marketing team. The successful candidate will be responsible for planning, executing, and optimizing digital marketing campaigns, while having key oversight of the digital department's overall campaign strategy. This role requires a creative and analytical individual who can create engaging content, grow and segment our prospect database, and ensure campaigns are tailored for maximum impact.

Key Responsibilities:

Digital Campaign Management:

  • Plan, execute, and optimize digital marketing campaigns to drive engagement, click-through rates, and conversions.
  • Develop and manage the digital marketing calendar to ensure timely delivery of campaigns.

Campaign Strategy and Planning:

  • Provide strategic oversight and planning for the digital department's campaigns, ensuring alignment with overall marketing objectives.
  • Coordinate with other marketing team members to ensure integrated and cohesive campaign execution.

Content Creation and Optimization:

  • Create compelling and engaging content that resonates with our target audience.
  • Perform A/B testing on content, subject lines, and layouts to identify and implement best practices for maximum performance.

Database Management and Segmentation:

  • Grow and maintain the prospect database, ensuring data integrity and compliance with data protection regulations.
  • Segment the database to create personalized and targeted digital campaigns, enhancing relevance and engagement.

Performance Analysis and Reporting:

  • Develop standardized reporting methods to track and analyze campaign performance metrics.
  • Provide actionable insights and recommendations based on campaign data to continuously improve performance.

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