Lead CRM Strategist
3 weeks ago
THG is a worldwide technology enterprise focused on direct-to-consumer brands. Our cutting-edge technology fuels growth for beauty, nutrition, and lifestyle brands, enabling remarkable success for our partners.
We are a dynamic, entrepreneurial team of over 7000 individuals globally, consistently on the lookout for innovative talent to enhance our achievements.
Lead CRM Strategist
About Ingenuity:
THG Ingenuity delivers comprehensive solutions for partners such as No.7, L'Oreal, and P&G by establishing seamless direct-to-consumer retail frameworks. Our ecosystem encompasses influencers, SEO, content creation, and more, all integrated within a single platform.
About CRM Marketing and Your Role
Customer Relationship Management (CRM) entails overseeing customer interactions via email, SMS, and push notifications. As a Lead CRM Strategist, you will manage campaign execution, database expansion, and strategies for customer retention.
Role Responsibilities
- Oversee CRM campaigns and key performance indicators for global clientele
- Collaborate closely with client teams on strategies for database enhancement
- Implement campaigns aimed at retaining customers throughout their lifecycle
- Innovate campaign strategies based on data insights and audience analysis
- Design data-driven customer journey initiatives
- Foster and maintain client relationships
- Guide and mentor direct reports
What We Seek
- 2-3 years of experience in CRM (preferred but not mandatory)
- Degree in marketing or a related discipline
- Experience with email marketing campaigns
- Strong collaborative and communication abilities
- Knowledge of lifecycle optimization techniques
- A willingness to learn and develop professionally
- Confidence in presenting to stakeholders
We strive to respond to all applications promptly. Join THG's diverse and inclusive culture today.
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