CRM Marketing Strategist

3 weeks ago


Manchester, United Kingdom Forward Role Careers Full time

Senior CRM Executive

£35k

Flexible working arrangements available

Hybrid model (3 days in-office, 2 days remote)

Comprehensive benefits package including 29 days of annual leave plus Bank Holidays and Private Health Insurance

Forward Role Careers is collaborating with a B2C professional services organization to find a Senior CRM Executive. This position will report directly to the CRM Manager and will be part of a dedicated CRM team consisting of five members.

Reasons to consider this opportunity:

  • The CRM function is a key focus for the organization, receiving significant investment
  • Continuous innovation with the latest technology
  • Numerous opportunities to initiate and refine processes
  • Strong potential for career advancement
  • A vibrant company culture with a smart casual dress code and regular team-building activities

Key Responsibilities:

  • Oversee the CRM Assistant
  • Design, develop, segment, test, and execute comprehensive CRM campaigns
  • Manage automations and workflows
  • Facilitate data integrations
  • Develop email nurturing campaigns aimed at lead conversion
  • Conduct A/B testing for optimization
  • Analyze and report on campaign performance

Qualifications Required:

  • Demonstrated experience in a CRM Marketing position
  • In-depth knowledge of CRM tools for marketing applications
  • Strong attention to detail


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