Senior CRM Executive

2 months ago

Manchester, United Kingdom MAG Full time

About CAVU

CAVU is a leading provider of airport solutions, driving market leading passenger spend for airports across the world. Our innovative technology and world-class hospitality venues make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.

Our Mission

We are committed to creating exceptional customer experiences that exceed passenger needs today and tomorrow. Our team is passionate about innovation, creativity, and understanding customer needs.

The Role

We are seeking a Senior CRM Executive to join our team, responsible for delivering the CRM marketing strategy across clients, experiences, and B2B markets. This role will work closely with the CRM Lead to support in delivering engagement and revenue-driving campaigns, as well as delivering the BAU calendar and optimisation strategy to increase customer engagement metrics.

Key Responsibilities

  • Deliver and optimise BAU campaigns for all brands within the group, across email.
  • Support in the delivery of personalised, content-driven email campaigns.
  • Deliver actionable post-campaign reporting and analysis, with clear learnings and recommendations to optimise future activity.
  • Work closely with Analyst to identify new opportunities within our data sets to optimise campaign performance.

About You

  • 1+ years of CRM experience in a B2C CRM position is essential.
  • CRM experience in a B2B CRM position is desirable.
  • Experience delivering at pace.
  • Highly customer-centric with a good understanding of CRM strategies and practices.
  • Experience working with ESPs to select targeted audience segments and send campaigns.
  • A good understanding of lifecycle development and optimisation.

What We Offer

We are an equal opportunities employer, committed to diversity and inclusion. We offer a dynamic and innovative work environment, with opportunities for growth and development. If you are passionate about customer experience and CRM marketing, we encourage you to apply.

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