Head of Brand Engagement

4 days ago

London, Greater London, United Kingdom dunnhumby Full time

About the Role

We are seeking a highly skilled Head of Brand Engagement to join our team at dunnhumby, a global leader in Customer Data Science. As a key member of our Tesco Retail Media UK team, you will be responsible for developing and executing a comprehensive brand advertising strategy that drives business growth and revenue.

Key Responsibilities

  • Develop a deep understanding of the brand advertising landscape and identify opportunities to drive revenue growth through innovative product development and partnerships.
  • Collaborate with cross-functional teams, including retail and product, to create a product portfolio and roadmap that appeals to brand advertising budgets and is valuable, differentiated, and substantiated.
  • Stay up-to-date with the latest brand advertising approaches and trends, and leverage this knowledge to inform product development and partnerships.
  • Work closely with our Head of Measurement to develop plans to prove the effectiveness of our omnichannel offering and drive brand goals.
  • Lead brand engagement pilots with CPG manufacturers and agencies, creating new ways of supporting brands and utilizing the full breadth of Tesco Retail Media and Tesco plc capabilities.
  • Identify key commercial partnerships that support business propositions and support the Retail Media Leadership to source and agree commercial partnerships.
  • Represent our brand advertising proposition externally and guide product marketing in their representation of our capabilities.

Requirements

  • Background in CPG brand marketing or the strategic planning of media and advertising.
  • In-depth experience in the digital advertising and retail media environment.
  • Strong understanding of brand advertising strategies and tactics.
  • Excellent communication and collaboration skills.
  • Ability to think creatively and develop innovative solutions.

About dunnhumby

dunnhumby is a global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We are committed to building an inclusive culture that values diversity and respect, and we offer a range of benefits and programs to support our employees' well-being and career development.

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