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Head of Brand Engagement
2 months ago
About the Role
We are seeking a highly skilled Head of Brand Engagement to join our team at dunnhumby, a global leader in Customer Data Science. As a key member of our Tesco Retail Media UK team, you will be responsible for developing and executing a comprehensive brand advertising strategy that drives business growth and revenue.
Key Responsibilities
- Develop a deep understanding of the brand advertising landscape and identify opportunities to drive revenue growth through innovative product offerings and partnerships.
- Collaborate with cross-functional teams, including retail and product, to develop a product portfolio and roadmap that appeals to brand advertising budgets and is valuable, differentiated, and substantiated.
- Stay up-to-date with the latest brand advertising approaches and trends, and leverage this knowledge to inform product development and partnerships.
- Work closely with our Head of Measurement to develop plans to prove the effectiveness of our omnichannel offering to drive brand goals and unlock brand budgets for digital and in-store ad products.
- Lead brand engagement pilots with CPG manufacturers and agencies, creating new ways of supporting brands and utilizing the full breadth of Tesco Retail Media and Tesco plc capabilities.
- Identify key commercial partnerships that support business propositions and support the Retail Media Leadership to source and agree commercial partnerships.
- Represent our brand advertising proposition externally and guide product marketing in their representation of our capabilities.
Requirements
- Background in CPG brand marketing or the strategic planning of media and advertising.
- In-depth experience in the digital advertising and retail media environment.
- Strong understanding of brand advertising strategies and tactics.
- Excellent communication and collaboration skills.
- Ability to think creatively and develop innovative solutions.
About dunnhumby
dunnhumby is a global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We believe in creating an inclusive culture that values diversity and respect, and we are committed to building an environment where you can balance a successful career with your commitments and interests outside of work.
