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Head of Brand Engagement

2 months ago

London, Greater London, United Kingdom ENGINEERINGUK Full time
Job Title: Head of Brand Engagement

We are seeking a highly skilled and experienced professional to lead our brand engagement efforts in the Tesco Retail Media UK team. As Head of Brand Engagement, you will be responsible for developing and executing a comprehensive brand advertising strategy that drives business growth and revenue.

Key Responsibilities:
  • Develop a deep understanding of the brand advertising landscape and identify opportunities for growth and innovation.
  • Collaborate with cross-functional teams to develop and execute a brand advertising strategy that aligns with business objectives.
  • Lead the development of a product portfolio and roadmap that appeals to brand advertising budgets and is valuable, differentiated, and substantiated.
  • Work with external partners and agencies to stay up-to-date on the latest brand advertising approaches and trends.
  • Develop and track key performance indicators (KPIs) to measure the effectiveness of our brand advertising efforts.
  • Lead brand engagement pilots with CPG manufacturers and agencies to create new ways of supporting brands and utilizing the full breadth of Tesco Retail Media and Tesco plc capabilities.
  • Identify key commercial partnerships that support business propositions and work with the Retail Media Leadership to source and agree commercial partnerships.
Requirements:
  • Background in CPG brand marketing or the strategic planning of media and advertising.
  • In-depth experience in the digital advertising and retail media environment.
  • Strong leadership and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to both technical and non-technical stakeholders.
  • Ability to think creatively and develop innovative solutions to complex problems.
What We Offer:

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. Our team is passionate about creating a positive and inclusive work environment, and we are committed to building a diverse and inclusive workplace culture.

We believe that our employees are our greatest asset, and we are committed to providing them with the resources and support they need to succeed. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.