Head of Brand Marketing

2 weeks ago

London, Greater London, United Kingdom Monica Vinader Ltd Full time
Job Title: Head of Brand Marketing

We are seeking a highly skilled and experienced Head of Brand Marketing to join our team at Monica Vinader Ltd. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to promote our brand and products in the Chinese market.

Key Responsibilities:
  • Develop and execute social media marketing campaigns to engage with our target audience and increase brand awareness.
  • Collaborate with our China digital agencies and content creators to create high-quality content that resonates with our audience.
  • Track and analyze social media metrics to evaluate the success of our campaigns and make data-driven decisions.
  • Manage the content calendar to ensure timely delivery of posts and maintain brand consistency across all social media channels.
  • Stay up-to-date with the latest social media trends and incorporate relevant topics into our content.
  • Work closely with our global social team to align on content strategy and brand presence in the local market.
Requirements:
  • Native speaker of Chinese and fluent in English (written and spoken).
  • Experience in social media management with a focus on the jewellery, fashion, or beauty industry.
  • Proactive and up-to-date with China social trends, influencer landscape, and content themes.
  • Ability to balance between analytical and creative skills.
What We Offer:
  • A dynamic and fast-paced work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

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