Head of Brand Engagement

1 month ago

London, Greater London, United Kingdom dunnhumby Full time
Job Description

dunnhumby is a global leader in Customer Data Science, empowering businesses to thrive in the modern data-driven economy. With expertise in retail, we enable companies across industries to be Customer First.

dunnhumby powers Tesco Retail Media UK through a dedicated team, working closely with Tesco teams and business strategies.

Key Responsibilities

We're seeking a Head of Brand Engagement to enhance our value propositions for brand advertisers. In this role, you will own the proposition strategy for brand advertising, identifying strengths, weaknesses, and gaps in our current suite of products. You will work with retail and product teams to assemble a product portfolio and roadmap that appeals to brand advertising budgets and is valuable, differentiated, and substantiated.

Key Goals

  • Develop a map of the propositional space, projecting revenue opportunities for individual items.
  • Drive a joint strategy and product roadmap for brand advertising products, owning commercial requirements and competitive considerations.
  • Work with our Head of Measurement to develop plans proving the effectiveness of our omnichannel offering to drive brand goals.
  • Lead brand engagement pilots with CPG manufacturers and agencies, creating new ways of supporting brands and utilising Tesco Retail Media and Tesco plc capabilities.
  • Identify key commercial partnerships supporting Business Propositions and assist the Retail Media Leadership in sourcing and agreeing commercial partnerships.
  • Represent our brand advertising proposition externally and guide product marketing in their representation of our capabilities.

Requirements

  • Background in CPG brand marketing or strategic planning of media and advertising.
  • In-depth experience in the digital advertising and retail media environment.

Our Approach to Flexible Working

We value and respect difference, committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work/life balance. Some roles lend themselves to flexible options more than others, so if this is important to you, please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

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