Director of Brand Engagement Strategy

1 month ago

London, Greater London, United Kingdom dunnhumby Full time
Job Description

dunnhumby is a global leader in Customer Data Science, empowering businesses to compete and thrive in the modern data-driven economy. We prioritize the Customer First approach.

Please review this job post carefully to understand the expectations for potential candidates.

Our Mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With a deep heritage and expertise in retail, one of the world's most competitive markets, dunnhumby today enables businesses worldwide, across industries, to be Customer First.

dunnhumby powers Tesco Retail Media UK through a fully dedicated team, working closely integrated with Tesco teams, business strategies, and planning processes.

What You'll Be Working On

We're seeking a Head of Brand Engagement for our Tesco Retail Media UK team to enhance our value propositions towards brand advertisers. In this role, you will own the proposition strategy for brand advertising, cutting across all potentially relevant omnichannel ad products. You will identify strengths, weaknesses, and gaps in the current suite of products, working with retail and product teams to assemble a product portfolio and roadmap that appeals to brand advertising budgets and is valuable, differentiated, and substantiated. You will drive an agenda of Proposition-led Growth, both in terms of revenue and ROI for our clients.

What We Expect From You

For this role, we have identified preliminary goals:

  • Develop a map of the propositional space, from products and experiences to measurement, that we need to fill over time, projecting the revenue opportunities of individual items. Gain buy-in of your mapping from media product teams and Tesco retail stakeholders, and final approval from the Retail Media lead team.
  • For the products relevant for brand advertising, drive a joint strategy and product roadmap, own the commercial requirements and competitive considerations in this process, enrol internal stakeholders in a vision for a brand advertising proposition, and track the progress of filling in the propositional space over time.
  • Working with our Head of Measurement, develop plans to prove the effectiveness of our omnichannel offering to drive brand goals, unlocking brand budgets for digital and in-store ad products.
  • Lead brand engagement pilots with CPG manufacturers and agencies, creating new ways of supporting brands and utilising the full breadth of Tesco Retail Media and Tesco plc capabilities.
  • Identify key commercial partnerships which support Business Propositions and assist the Retail Media Leadership in sourcing and agreeing commercial partnerships.
  • Represent our brand advertising proposition externally and guide product marketing in their representation of our capabilities.

Necessary Qualifications:

  • Background in CPG brand marketing or the strategic planning of media and advertising.
  • In-depth experience in the digital advertising and retail media environment.

What You Can Expect From Us

We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company, along with a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You'll benefit from an investment in cutting-edge technology that reflects our global ambition, with a nimble, small-business feel that gives you the freedom to play, experiment, and learn.

And we don't just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as living proof. Everyone's invited.

Our Approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work/life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

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