Brand Strategy Director
1 month ago
Job Title: Brand Strategy Director
At Lastminute Group, we're transforming brand management for our portfolio of brands. As a Brand Strategy Director, you will be a strategic thinker with a passion for storytelling and a proven track record of leveraging data to drive brand success.
Key Responsibilities:
Brand Strategy
1. Utilize your data-savvy skills to analyze complex data points and translate them into clear, actionable brand strategies that drive business growth.
2. Craft compelling narratives that effectively communicate our brand message and values.
Brand & PR Management
1. Lead the development and execution of comprehensive multi-channel brand campaigns, from concept creation to activation.
2. Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalize on key consumer moments.
3. Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories.
Budget Management and Measurable Impact
Effectively plan and manage the budget with measurable impact, ensuring that marketing investments are strategically allocated to deliver a tangible return on investment.
Team Management
Foster a culture of collaboration, creativity, and innovation within the brand & PR team. Provide strong leadership, guidance, and support to nurture talent and drive high performance.
Qualifications
Who are you?
- You get a brand, you really do. Not just the vanilla style of cut copy paste brand ideas but strategies that move the needle and help build a long-term brand.
- You understand the different mediums because a brand is only as successful as the mediums it delivers on.
- You are able to take multiple complex data points to tie them down to develop a strategy/narrate a simplified story.
- You maintain your perspective while remaining receptive to change, continuously seeking opportunities for learning and growth.
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