Brand Strategy Lead

2 weeks ago


London, Greater London, United Kingdom The Advocate Group Full time

About the Role:


The Advocate Group is seeking a dynamic and experienced Marketing Manager to join their team. As a key member of the commercial team, you will be responsible for developing and implementing the brand strategy, working closely with the Marketing Director to drive growth and create compelling marketing programs that resonate with consumers.


Key Responsibilities:


• Lead the development of annual brand plans and collaborate with the Marketing Director on long-term growth strategies


• Drive the consumer agenda by leveraging insights from CMI partners to inform both short-term and long-term plans


• Identify and pursue growth opportunities, ensuring brand plans are informed by consumer insights and competitive analysis. Meet budget targets for specific brands/sub-brands


• Create demand-centric innovation platforms and activation plans, collaborating with the commercialization team to ensure timely project delivery


• Act as the brand guardian for the portfolio, managing coordinated marketing efforts across various channels and ensuring standout communication strategies


• Manage a marketing budget of over £5m and continuously evaluating expenditure against business objectives


About You:


To succeed in this role, you will need:


• Proven marketing experience in Food/FMCG, with a strong understanding of the UK&I market


• Passion for consumer-centric strategies and the ability to translate insights into actionable plans


• Experience in multimedia campaign development and agency management


• Strong commercial acumen with a focus on profitable growth


If you're a marketing professional with a passion for driving growth and delivering results, we'd love to hear from you.


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