Strategic Brand Engagement Leader
1 month ago
We are seeking a highly skilled Strategic Brand Engagement Leader to join our team at ENGINEERINGUK. As a key member of our Retail Media UK team, you will be responsible for developing and executing a comprehensive brand advertising proposition that drives revenue growth and ROI for our clients.
The ideal candidate will have a strong background in CPG brand marketing or strategic planning of media and advertising, with in-depth experience in the digital advertising and retail media environment. You will be responsible for identifying key commercial partnerships, developing plans to prove the effectiveness of our omnichannel offering, and leading brand engagement pilots with CPG manufacturers and agencies.
In this role, you will work closely with our Head of Measurement to develop plans that unlock brand budgets for digital and in-store ad products. You will also represent our brand advertising proposition externally and guide product marketing in their representation of our capabilities.
We offer a comprehensive rewards package, including flexible working hours and thoughtful perks. If you are a motivated and experienced professional looking for a new challenge, please apply with your CV.
- Develop a map of the propositional space, identifying strengths, weaknesses, and gaps in our current suite of products.
- Drive a joint strategy and product roadmap for brand advertising, owning the commercial requirements and competitive considerations.
- Work with our Head of Measurement to develop plans that prove the effectiveness of our omnichannel offering.
- Lead brand engagement pilots with CPG manufacturers and agencies, creating new ways of supporting brands.
- Identify key commercial partnerships that support business propositions and source and agree commercial partnerships.
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