Head of Brand Engagement and Proposition Strategy

4 days ago

London, Greater London, United Kingdom dunnhumby Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as a Head of Brand Engagement and Proposition Strategy. In this role, you will be responsible for developing and executing a comprehensive brand engagement strategy that drives business growth and revenue.

Key Responsibilities
  • Develop a deep understanding of our customers' needs and preferences to inform the development of our brand engagement strategy.
  • Collaborate with cross-functional teams to design and implement a range of brand engagement initiatives that drive customer loyalty and retention.
  • Lead the development of our brand advertising proposition, including the creation of compelling brand messaging and storytelling.
  • Work closely with our measurement and analytics team to track the effectiveness of our brand engagement initiatives and make data-driven decisions.
  • Identify and pursue new business opportunities and partnerships that align with our brand engagement strategy.
  • Represent our brand engagement proposition externally and build strong relationships with key stakeholders, including clients and agencies.
Requirements
  • Proven experience in brand marketing or strategic planning, with a strong understanding of the digital advertising and retail media landscape.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and projects.
What We Offer

We offer a comprehensive rewards package, including a competitive salary, benefits, and opportunities for professional growth and development. We are committed to creating a diverse and inclusive work environment that values and respects the contributions of all employees.

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