Senior Media Activation Leader

3 weeks ago

London, Greater London, United Kingdom Media Assembly Full time

Join a Leading Team in Media Activation

At Media Assembly, we are looking for a Senior Media Activation Leader to spearhead the development of strategic media initiatives for a prominent global beauty brand.

This pivotal role requires a seasoned professional who can craft, implement, and refine media strategies that align with our client's marketing objectives. The ideal candidate will possess a robust digital acumen, strategic insight, and a comprehensive understanding of digital media landscapes, tools, and industry best practices.

Key Responsibilities:

  • Provide visionary leadership and motivation for your team, including both direct and indirect reports.
  • Ensure quality control in daily operations and adherence to established processes within your team.
  • Champion compliance and stewardship across various markets, ensuring alignment with approved protocols and governance.
  • Guide the team in identifying key audience segments and selecting the most effective media channels for engagement.
  • Maintain a clear understanding of the role and attribution of channels within the broader marketing framework, staying updated on platform developments and promoting integration with senior stakeholders.
  • Oversee the execution of digital media campaigns across multiple channels, including search, social, display, video, and programmatic.
  • Manage budget allocations effectively, ensuring that the Centre of Excellence operates within financial parameters for digital campaigns.
  • Act as the strategic lead for clients, establishing frameworks that meet their KPIs and business objectives.
  • Oversee all aspects of delivery from the central activation team and local teams, including best practices, campaign structures, planning, management, reporting, and attribution.
  • Serve as the primary point of contact across global markets, taking ultimate responsibility for all implemented initiatives.
  • Foster relationships with external agencies, media vendors, and technology partners.
  • Act as an internal authority on emerging trends, technologies, and opportunities across specialized channels and new platforms.
  • Exhibit strong leadership and team management capabilities.
  • Demonstrate excellent communication and presentation skills.
  • Possess in-depth knowledge of digital media channels, tools, and best practices.
  • Be technically proficient in Google Analytics 4, and have expertise in paid social and search ad management platforms, with up-to-date certifications.
  • Show a proven history of developing and executing successful media campaigns.
  • Have beneficial experience or knowledge in managing digital marketing activities across additional channels (e.g., Programmatic, Display, SEO).
  • Thrive in a fast-paced and dynamic work environment.

Commitment to Equal Opportunities

Media Assembly is dedicated to promoting equal opportunities in the workplace. We ensure that all candidates are considered without regard to race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. We also welcome qualified applicants regardless of criminal histories, in accordance with legal requirements.

Social and Environmental Responsibility

At Media Assembly, we recognize our responsibility to make a positive impact every day. We encourage our employees to engage in sustainability efforts, promote environmentally friendly practices, collaborate with community organizations, and participate in volunteer activities that benefit society. We value suggestions and evaluations of our business practices to enhance our social and environmental performance, demonstrating our commitment to sustainability and inclusivity.

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