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Senior Performance Activation Director
2 months ago
About Havas Media Ltd
Havas Media Ltd is a leading global media and creative agency network that employs over 750 people in the UK and Ireland. We deliver meaningful outcomes for our clients and are proud of our track record for accelerating business growth and creating a meaningful difference.
About the Role
This is a senior performance activation role working with commerce clients via the Havas Market team in HMN. The successful candidate will have significant responsibility, provide the opportunity to work closely with senior management across this part of our business, as well as offer an exciting path for growth.
Key Responsibilities
- Lead on and develop future-facing media strategy for e-commerce clients in Havas Market.
- Ensure best-in-class delivery across DTC, paid search, marketplaces (PPC and DSP), and retail media.
- Work closely with key media partners to identify and deliver against new commercial opportunities with clients.
- Develop and/or enhance ways of working in the team to ensure efficient delivery against client commercials, scopes of work, and ultimately to drive improved profitability.
- Support the HOD in the development of different delivery models – ensuring we're able to effectively deliver profitably against clients of different sizes and maturity levels.
- Oversee and manage the development of future-facing and innovative client roadmaps, and work with the planning team to ensure ambitious testing frameworks are in place for all clients.
- Create clear measurement frameworks and set out guidance for appropriate KPIs to assess the viability of plans and ensure our recommendations deliver against client's business challenges.
- Contribute to, and in some cases lead on, new business pitches – including working on insights, channel recommendations, media strategy, and media plans.
- Work effectively with senior stakeholders within Havas Market and in HMN more broadly to help drive awareness of, and scale, commerce solutions across our business.
- Oversee effective annual planning for the channels in your remit, ensuring sign-off on recommendations and joining client meetings as relevant.
- Understand the needs of the client's business and ensure recommendations and ideas put forward align with their short, medium, and longer-term goals.
- Keep on top of the latest advancements in e-commerce, helping to ensure our delivery models, best practice, and product solutions remain market-leading for the agency.
- Proactively develop and mentor your direct reports, ensuring clear objectives are in place, and taking ownership of regular appraisals.
- Support, oversee, and evaluate the output from your team, ensuring they're well-supported, developed in their careers, and able to produce the highest quality work.
- Contribute towards and lead on monthly team meetings for Havas Market.
- Help to create a culture of innovation and solutions-driven thinking – ultimately helping to shape a team geared towards growth and client success.
Essential Skills and Experience
- Demonstrable experience managing activation teams within a commerce remit, i.e., across marketplaces (Amazon, eBay), search (Google, Microsoft), and retail media (Criteo, Tesco Media).
- Operational understanding of enterprise tech, such as PacVue, Skai, etc.
- Proven ability to operate effectively in a fast-paced, entrepreneurial environment.
- Strong organisation and project management capabilities.
- Excellent attention to detail and ability to multi-task.
- Excellent communication, listening, and presenting skills.
- Experience managing people in a scaled team.
- Confident in a client-facing remit and able to build relationships with external stakeholders.
- Strong analytical capabilities, with the ability to translate these into commercial strategies.
- Someone with a positive attitude who will help build a passionate culture in our team.
- Fluent in spoken and written English.
