Performance Activation Director
3 weeks ago
Location: London, United Kingdom
Reporting to: Performance Business Director
About Us:
Msixagency is a leading full-service creative and media agency, connecting talent and technology to drive growth for brands. With a strong focus on harnessing AI across all outputs, we deliver enhanced outcomes for clients through our 1,900-strong team trained on WPP's proprietary AI platform Creative Studio.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience, and technology specialists from across our marketing practices. The performance mindset of these teams optimizes business outcomes in every channel, fueled by the latest innovations in AI.
The Role:
As the agency expands its digital activation offering, the Performance Activation Director will serve as the senior activation role within their business unit. This individual will possess a deep wealth of digital activation experience and a drive to elevate campaign delivery through sophisticated activation strategies, rigid process, and a Performance Mindset that empowers those around them to exceed client business objectives.
This role requires leadership and communication skills to actively engage with senior client stakeholders, Msixagency's client teams, the wider Performance Practice, GroupM Nexus, and media/technology owners to ensure the best data and technology is utilized in our overarching strategy and activation tactics.
You will confidently lead activation discussions with clients and internal teams, while also demonstrating management skills in developing Performance Activation Managers and Executives.
Collaborating closely with the Performance Business Director and Performance Planning counterparts, the Performance Activation Director will champion a truly innovative approach for clients. They will champion the continuous development and maturity of our activation strategies through a test-and-learn approach, fostering knowledge sharing and best practice documentation across the agency.
Key Responsibilities:
- Accountable for the team's support provided to the Planning department; by providing data, insights, and previous learnings to help create best-in-class media planning tactics.
- Accountable that the best-in-class Digital execution process is developed cross-platform and implemented by your team correctly across your client portfolio.
- Accountable that the best-in-class cross-channel approaches, with the right use of data to inform optimization strategies and improve account performance, are in line with business objectives.
- Accountable for delivering high-quality data, insights, and learnings to all in and post-campaign analyses and reports.
- Work closely with key Media partners on product developments and account growth opportunities.
- Accountable for creating benchmarks across all platforms to inform campaign measurement.
- Responsibility for the development of the entire Business Unit's Activation team, with clear roles and responsibilities by level.
- Responsibility to create career progression objectives for the Business Unit's Activation members, communicating a clear vision.
- Assist the Business Director and wider business with new business support and submissions when required.
- Accountable for your team's financial accuracy through the planning and buying process, ensuring on-time and accurate billing of all Performance media delivery.
- Strong project management skills.
- A Performance Mindset.
Msixagency is committed to building a diverse, inclusive, and equal opportunity team. We are a worldwide creative agency representing global clients.
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