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Digital Marketing Coordinator

2 months ago

Thirsk, North Yorkshire, United Kingdom Reed Full time
About the Role

We are seeking a highly skilled Marketing Executive to join our team at Reed. As a Marketing Executive, you will play a key role in implementing comprehensive marketing strategies and campaigns to enhance brand awareness and lead generation.

Key Responsibilities
  • Marketing Campaign Execution: Collaborate with the Marketing & Sales teams to execute campaigns that drive business growth and lead generation.
  • Content Creation: Manage content creation and scheduling for multiple marketing channels, analyze engagement, and handle customer interactions.
  • Sales Support: Assist the sales team by creating sales materials, promotional content, and innovative lead generation strategies.
  • Market Research: Conduct market research to support creative marketing initiatives and monitor competitor activity.
  • Website Management: Update website copy and assist with website maintenance to ensure a seamless user experience.
  • Email Marketing: Execute email marketing campaigns using tools like Mailchimp to engage with customers and prospects.
  • Merchandise Development: Contribute to the development of merchandise, from design to retail management.
  • Event Planning: Support event planning and execution, including industry events and client road trips.
  • PR and Communications: Work with PR agencies to develop engaging content and PR campaign ideas.
  • Influencer Engagement: Engage with key opinion leaders (KOLs) and influencers to drive brand awareness through creative content campaigns.
  • Industry Trends: Stay abreast of industry trends, technology, and innovations to inform marketing strategies.
  • Brand Voice: Ensure consistent brand voice across all channels and marketing materials.
  • Reporting: Prepare marketing sales and trend reports to inform business decisions.
Requirements
  • Marketing Passion: Demonstrable passion for marketing and a strong understanding of the industry.
  • Marketing Experience: Proven experience in a marketing role with a track record of successful project management.
  • Communication Skills: Excellent communication, writing, and proofreading skills with high attention to detail.
  • Social Media Management: Proficiency in social media management and analytics.
  • Collaboration: Ability to collaborate with graphic design teams and meet client specifications.
  • Creative Thinking: Creative thinking with a proactive approach to idea generation.
  • Technical Skills: Good knowledge of Google & social media analytics, Photoshop, and Adobe creative tools.
  • IT Skills: Strong IT skills, including Microsoft Office and Google Suite.
What We Offer
  • Competitive Salary: Competitive salary range of £28,000 - £35,000.
  • Remote Working: Remote working flexibility with occasional travel to Thirsk.
  • Diverse Projects: Opportunity to work on diverse marketing projects.
  • Dynamic Team: Be part of a dynamic and creative team.
  • Professional Development: Professional development in a supportive environment.