Business Development and Data Insights Manager

1 week ago

Salford, Salford, United Kingdom Shoalter Automation (UK) Ltd Full time
Job Overview

The Business Development and Data Insights Manager is a strategic role designed to drive customer acquisition and market expansion for a leading convenience store chain. By combining data analytics with business development expertise, this position focuses on identifying new customer segments, optimizing marketing strategies, and increasing store footfall.

Key Responsibilities

Data Analysis & Customer Insights (30%)

  • Customer Data Analysis: Analyze customer data, including purchase behaviors, demographics, and store traffic patterns, to identify trends and opportunities for new customer acquisition.
  • Market Research: Conduct research to understand market dynamics, competitor activities, and potential areas for store expansion or customer outreach.
  • Sales & Traffic Optimization: Use data to optimize store layouts, product placements, and promotions to increase sales and attract more customers.
  • Customer Segmentation: Develop customer profiles and segmentation strategies to target marketing efforts more effectively, ensuring the chain appeals to different customer demographics.
  • Data-Driven Marketing: Collaborate with the marketing team to create targeted campaigns based on data insights, such as loyalty programs, personalized promotions, and digital marketing strategies.

Business Development & Strategy (70%)

  • Lead Generation & New Customer Acquisition: Identify potential new customer segments and markets by leveraging data and research insights. Develop strategies to increase footfall and grow the customer base.
  • Partnerships & Collaborations: Seek and establish partnerships with local businesses, suppliers, and service providers to drive customer traffic and enhance store offerings.
  • Community Engagement: Develop and execute strategies for community outreach and engagement, positioning the store chain as a valuable part of local neighborhoods.
  • Sales Promotions & Campaigns: Design and implement data-driven promotional campaigns to attract new customers, drive repeat visits, and increase average transaction value.
  • Store Expansion: Use data to identify potential areas for new store locations or pop-up stores, ensuring that expansion efforts are aligned with customer demand and market trends.
Requirements & Qualifications

Key Skills & Competencies

  • Data-Driven Thinking: Strong analytical skills to interpret customer data and translate it into actionable business strategies.
  • Business Acumen: Ability to connect data insights with broader business objectives, such as revenue growth, market penetration, and customer loyalty.
  • Customer Focus: Deep understanding of customer behaviors and the ability to create tailored strategies to meet their needs and attract new patrons.
  • Communication Skills: Strong ability to communicate insights and strategies clearly to both internal teams and external partners.
  • Problem Solving: Creative thinker who can develop innovative solutions to drive customer acquisition and improve store performance.
  • Technical Proficiency: Familiarity with data analysis tools (e.g., Excel, SQL, Power BI), customer management systems (CMS), and CRM platforms to manage customer data and campaign performance.

Qualifications

  • Bachelor's degree in Business, Marketing, Data Science, or a related field. A master's degree is a plus.
  • 3+ years of experience in business development, marketing, or data analysis, ideally in a retail or consumer-facing industry.
  • Experience in customer segmentation, market research, and sales strategy development.
  • Strong analytical and data interpretation skills, with proficiency in relevant data tools.
  • Proven track record of developing and executing successful customer acquisition strategies.

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