Business Development Executive

7 days ago

Salford, Salford, United Kingdom Shoalter Automation (UK) Ltd Full time
Job Overview

The Data & Business Growth Executive is a hybrid role designed to drive customer acquisition and market expansion for a convenience store chain. By combining data analytics with business development expertise, this role focuses on identifying new customer segments, optimizing marketing strategies, and increasing store footfall.

Data Analysis & Customer Insights
  • Customer Data Analysis: Analyze customer data, including purchase behaviors, demographics, and store traffic patterns, to identify trends and opportunities for new customer acquisition.
  • Market Research: Conduct research to understand market dynamics, competitor activities, and potential areas for store expansion or customer outreach.
  • Sales & Traffic Optimization: Use data to optimize store layouts, product placements, and promotions to increase sales and attract more customers.
  • Data-Driven Marketing: Collaborate with the marketing team to create targeted campaigns based on data insights, such as loyalty programs, personalized promotions, and digital marketing strategies.
Business Development & Strategy
  • Lead Generation & New Customer Acquisition: Identify potential new customer segments and markets by leveraging data and research insights.
  • Partnerships & Collaborations: Seek and establish partnerships with local businesses, suppliers, and service providers to drive customer traffic and enhance store offerings.
  • Community Engagement: Develop and execute strategies for community outreach and engagement, positioning the store chain as a valuable part of local neighborhoods.
  • Sales Promotions & Campaigns: Design and implement data-driven promotional campaigns to attract new customers, drive repeat visits, and increase average transaction value.
  • Store Expansion: Use data to identify potential areas for new store locations or pop-up stores, ensuring that expansion efforts are aligned with customer demand and market trends.
Requirements
  • Data-Driven Thinking: Strong analytical skills to interpret customer data and translate it into actionable business strategies.
  • Business Acumen: Ability to connect data insights with broader business objectives, such as revenue growth, market penetration, and customer loyalty.
  • Problem Solving: Creative thinker who can develop innovative solutions to drive customer acquisition and improve store performance.
  • Technical Proficiency: Familiarity with data analysis tools (e.g., Excel, SQL, Power BI), customer management systems (CMS), and CRM platforms to manage customer data and campaign performance.
Career Path

This role provides a dynamic career path towards senior positions in marketing, business development, or retail strategy, with opportunities to lead major customer growth initiatives and expand the brand's market footprint.

This is a strategic position that offers the opportunity to directly influence the growth of the convenience store chain by leveraging data and innovative business strategies to attract new customers and drive store success.

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