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Marketing Executive

2 months ago

Salford, Salford, United Kingdom TalkTalk Business Full time
About the Role

Job Summary

TalkTalk Business is seeking a highly skilled Marketing Executive to join our team. As a key member of our Marketing department, you will play a crucial role in delivering a wide range of projects and campaigns that drive business growth and success.

Key Responsibilities

  1. Develop and Execute Content-Led B2B Campaigns

Design and implement content-led marketing campaigns that target business-to-business (B2B) customers, focusing on academic and community outreach initiatives.

Coordinate and Produce Thought-Leading and Educational Content

Collaborate with internal stakeholders to develop and produce high-quality, thought-leading, and educational content that resonates with our target audience, optimized for search engine results.

Create Case Studies and Testimonials

Develop compelling case studies and testimonials that showcase the success of our marketing initiatives and demonstrate the value we bring to our customers.

Organize Internal and External Events

Plan and execute internal and external events, conferences, and webinars that promote our brand, products, and services, and foster relationships with key stakeholders.

Maintain Website Content

Ensure that our website content is up-to-date, accurate, and engaging, reflecting our brand's values and messaging.

Collaborate with Sales Team and External Partners

Work closely with our sales team and external partners to develop and execute joint marketing initiatives that drive business growth and revenue.

Report Against Agreed KPIs and Campaign Metrics

Monitor and report on key performance indicators (KPIs) and campaign metrics, providing insights and recommendations to improve our marketing strategies and tactics.

Track Marketing Expenses and Return on Investment

Manage and track marketing expenses, ensuring that we achieve a strong return on investment (ROI) and maximize our marketing budget's impact.

Requirements

We're looking for a highly motivated and creative marketing professional with significant experience in B2B marketing, who can bring a fresh perspective and innovative ideas to our team. The ideal candidate will have:

  1. Strong Written Communication Skills

Excellent written communication skills, with the ability to craft compelling content that resonates with our target audience.

Attention to Detail

A keen eye for detail, ensuring that all marketing materials, campaigns, and initiatives are executed with precision and accuracy.

Good Stakeholder Management

Excellent stakeholder management skills, with the ability to build and maintain strong relationships with internal and external stakeholders.

Good Project Management

Strong project management skills, with the ability to plan, execute, and deliver marketing projects and campaigns on time and within budget.

Ability to Work in a Fast-Paced Environment

The ability to thrive in a fast-paced environment, with multiple priorities and deadlines, and adapt to changing circumstances.

Confidence to Work Independently and Collaborate

Confidence to work independently, with the ability to take initiative and make decisions, while also being a team player who can collaborate effectively with colleagues and external partners.

Experience of B2B Marketing

Significant experience in B2B marketing, with a deep understanding of the industry, trends, and best practices.

Experience of Video Creation/Editing Preferred

Experience in video creation and editing is a plus, but not essential.

How You Will Work

TalkTalk Business is committed to providing a flexible and supportive work environment that allows our team members to thrive. We offer a hybrid approach to working, with the option to work from home and in our HQ in Soapworks, Salford Quays. We believe that this approach will enable our team members to achieve a better work-life balance and be more productive.

What We Offer

We offer a competitive salary and bonus scheme, comprehensive benefits package, and opportunities for personal and professional growth. We are committed to supporting our team members' wellbeing and providing a positive and inclusive work environment.