Senior Digital Marketing Executive

1 month ago


Salford, Salford, United Kingdom Bupa Full time

Job Title: Senior Digital Marketing Executive

At Bupa, we're committed to making health happen for our customers. As a Senior Digital Marketing Executive, you'll play a key role in driving our digital commercial strategy forward.

Key Responsibilities:

  • Manage the day-to-day delivery and optimisation of all PPC accounts across the business.
  • Conduct keyword research, ad copy creation and optimisation, bid management, and budget allocation.
  • Track and analyse conversion data to ensure campaigns are meeting performance goals.
  • Develop and implement testing strategies to continuously improve campaign performance.
  • Generate detailed campaign reports, providing insights and recommendations for optimisation.
  • Communicate with internal stakeholders regularly, providing updates on campaign performance and addressing any concerns or questions.
  • Work closely with the wider marketing team to integrate and optimise campaigns across brand, SEO, Social, DM, press and TV.
  • Keep up to date with all new digital marketing developments and drive early adoption.
  • Ensure all digital marketing communications adhere to FCA regulations, and all campaigns and creative are accurately recorded on Bupa's audit system.

Requirements:

  • Demonstrable commercial experience managing PPC accounts is essential.
  • Experience of Search Ads 360, Performance Max and YouTube campaigns would be a huge advantage.
  • A passion for digital media with previous experience of digital marketing, likely to use digital media regularly in your personal life.
  • Strong understanding of conversion tracking and campaign reporting
  • Excellent analytical and problem-solving skills
  • Strong attention to detail and organisational ability
  • Excellent communication and stakeholder skills

Benefits:

  • 25 days holiday, increasing through length of service, with option to buy or sell.
  • Bupa health insurance as a benefit in kind
  • An enhanced pension plan and life insurance
  • Various other benefits and online discounts

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.



  • Salford, Salford, United Kingdom Bupa Full time

    Job Title: Senior Digital Marketing ExecutiveJob Summary:We are seeking a highly skilled Senior Digital Marketing Executive to join our Digital Commercial Team. As a key member of the team, you will be responsible for the implementation and optimization of paid digital marketing campaigns across Bupa's wide range of businesses.Key Responsibilities:Manage the...


  • Salford, Salford, United Kingdom Media Agency Group Full time

    Job Summary:We are seeking a highly skilled Digital Marketing Specialist to join our team at Media Agency Group. As a Paid Search Executive, you will be responsible for managing client campaigns and driving business growth through effective online advertising strategies.Key Responsibilities: Develop and execute paid search campaigns across multiple platforms...


  • Salford, Salford, United Kingdom Bupa Full time

    Job OverviewWe are seeking a highly skilled Senior Digital Marketing Manager to join our Digital Commercial Team, responsible for the commercial performance of Bupa.co.uk.In this role, you will work closely with the Digital Analytics team to create insightful performance reports, the CRO team to create amazing landing pages, and the SEO team to ensure our...


  • Salford, Salford, United Kingdom Marlowe Fire and Security Full time

    We are seeking a highly skilled Digital Marketing Associate to join our team at Marlowe Fire & Security.This is a fantastic opportunity to work with a fast-growing company that offers a wide range of fire and security solutions to customers across the UK.Your main responsibility will be to support the development and execution of marketing strategies,...


  • Salford, Salford, United Kingdom Valor Hospitality Europe Full time

    Marketing Manager RoleWe are seeking a Marketing Manager to lead our marketing efforts, with a focus on developing and executing dynamic multi-channel campaigns.Key Responsibilities:Collaborate with the Marketing Director and hotel teams to plan and execute marketing plans and campaigns.Manage the production of printed and digital collateral, such as...


  • Salford, Salford, United Kingdom Bupa Full time

    Role Overview Bupa, a health insurer and provider, is seeking a skilled Digital Marketing Campaign Specialist to join its Digital Commercial Team. This team is responsible for the commercial performance of Bupa.co.uk, with a remit that covers the end-to-end customer acquisition journey. As a Digital Marketing Campaign Specialist, you will be responsible...


  • Salford, Salford, United Kingdom Pareto Full time

    About the RoleWe are seeking an entry-level Marketing Executive to join our team at Pareto, a leading provider of security solutions. This is an exciting opportunity for a talented individual to develop their skills and contribute to our company's growth.


  • Salford, Salford, United Kingdom Cosatto Full time

    Marketing and Sales Director Job DescriptionCosatto, a leading UK nursery brand, is seeking an experienced Marketing and Sales Director to join its leadership team.The ideal candidate will have a proven track record of developing and executing successful marketing and sales strategies, driving growth, and enhancing brand visibility.Main...


  • Salford, Salford, United Kingdom Bupa Full time

    Job Title: Digital Marketing Specialist - Customer EngagementAbout the Role:We are seeking a skilled Digital Marketing Specialist to join our team and support the delivery of our customer engagement strategy for Dental Insurance, Cash Plan, and Well+ products.Key Responsibilities:Develop and implement a range of cross-channel marketing activities to support...


  • Salford, Salford, United Kingdom Northern Care Alliance NHS Foundation Trust Full time

    Exciting opportunity for an experienced professional to lead the Digital Portfolio Management Office (PMO) at the Northern Care Alliance NHS Foundation Trust. As a Senior Digital Portfolio Management Specialist, you will play a key role in administering the change portfolio and ensuring that all projects adhere to best practices and standard approaches for...


  • Salford, Salford, United Kingdom Harnham Full time £70,000 - £80,000

    Job Title: Senior Marketing Intelligence Analyst Bolton (Hybrid – 2x Days a Week in Office)Job Summary: A mission-led education provider is seeking a Senior MI Analyst to join the team. As the Senior MI Analyst, the remit of your role is to help the organisation make informed investment decisions by providing in-depth market analysis, understanding...


  • Salford, Salford, United Kingdom BBC Full time

    About the RoleAs a Senior Digital Innovation Director at the BBC, you will be instrumental in driving the development of innovative digital services that engage audiences across all platforms.The ideal candidate will have a proven track record in defining and launching digital propositions and sustainable business models, with experience in securing...


  • Salford, Salford, United Kingdom Media Agency Group Full time

    About the Role:We are seeking a talented Digital Marketing Specialist to join our team at Media Agency Group. In this role, you will be responsible for managing client campaigns under the supervision of the PPC Manager.Your key responsibilities will include setting up, running, and reporting on paid search campaigns, including keyword research, copywriting,...


  • Salford, Salford, United Kingdom Hydes Brewery Full time

    Join Hydes Brewery as we seek a highly skilled and experienced Content Manager to develop, create, and execute high-quality content for our corporate and pub social media platforms.This is an exciting opportunity for a creative and organised professional to take on a key role in shaping our digital marketing strategy and driving online engagement.The...


  • Salford, Salford, United Kingdom Valor Hospitality Europe Full time

    Job Title: Interim Marketing ManagerWe are seeking a highly skilled Interim Marketing Manager to join our team on a 12-month fixed-term contract. As an Interim Marketing Manager, you will play a pivotal role in developing and implementing dynamic multi-channel marketing campaigns for our hotels across the UK.Key Responsibilities:Collaborate closely with the...


  • Salford, Salford, United Kingdom Harnham Full time £70,000 - £80,000

    Senior Market Intelligence LeadBolton (Hybrid – 2x Days a Week in Office)£70,000-£80,000The OrganisationA mission-driven education provider seeks a Senior MI Lead to drive informed investment decisions through in-depth market analysis.The RoleAs the Senior MI Lead, you will provide market insights, understand sub-segments, demographic trends, and...


  • Salford, Salford, United Kingdom NHS Full time

    Northern Care Alliance NHS Foundation TrustWe are seeking an exceptional Digital Transformation Leader to spearhead the development of our Enterprise Architecture function. This is a pivotal opportunity to shape the future of digital services at the Northern Care Alliance NHS Trust.Job Description:Salary: £80,000 - £110,000 per annum (dependent on...


  • Salford, Salford, United Kingdom beBee Professionals Full time £30,000 - £45,000

    We are seeking a Business Development Executive to join our team at beBee Professionals in Salford. The ideal candidate will have a strong understanding of sales and marketing principles and be able to develop and implement strategies to drive business growth.Key Responsibilities:Develop and implement sales strategies to meet client needs and drive business...


  • Salford, Salford, United Kingdom Valor Hospitality Europe Full time

    Job Title: Interim Marketing ManagerWe are seeking a highly skilled and experienced Interim Marketing Manager to join our team at Valor Hospitality Europe. As a key member of our marketing team, you will play a pivotal role in developing and implementing dynamic multi-channel marketing campaigns for our hotels across the UK.Key Responsibilities:Collaborate...


  • Salford, Salford, United Kingdom Shared Services Connected Ltd Full time

    Role OverviewWe are seeking an experienced procurement professional to lead our Digital and IT category team as a Principal Category Manager. As a key member of our team, you will be responsible for the delivery of three of our Digital and IT category frameworks, developing strategic sourcing programs and strategies across our client base, and delivering...