Senior Digital Marketing Executive
1 month ago
Job Title: Senior Digital Marketing Executive
At Bupa, we're committed to making health happen for our customers. As a Senior Digital Marketing Executive, you'll play a key role in driving our digital commercial strategy forward.
Key Responsibilities:
- Manage the day-to-day delivery and optimisation of all PPC accounts across the business.
- Conduct keyword research, ad copy creation and optimisation, bid management, and budget allocation.
- Track and analyse conversion data to ensure campaigns are meeting performance goals.
- Develop and implement testing strategies to continuously improve campaign performance.
- Generate detailed campaign reports, providing insights and recommendations for optimisation.
- Communicate with internal stakeholders regularly, providing updates on campaign performance and addressing any concerns or questions.
- Work closely with the wider marketing team to integrate and optimise campaigns across brand, SEO, Social, DM, press and TV.
- Keep up to date with all new digital marketing developments and drive early adoption.
- Ensure all digital marketing communications adhere to FCA regulations, and all campaigns and creative are accurately recorded on Bupa's audit system.
Requirements:
- Demonstrable commercial experience managing PPC accounts is essential.
- Experience of Search Ads 360, Performance Max and YouTube campaigns would be a huge advantage.
- A passion for digital media with previous experience of digital marketing, likely to use digital media regularly in your personal life.
- Strong understanding of conversion tracking and campaign reporting
- Excellent analytical and problem-solving skills
- Strong attention to detail and organisational ability
- Excellent communication and stakeholder skills
Benefits:
- 25 days holiday, increasing through length of service, with option to buy or sell.
- Bupa health insurance as a benefit in kind
- An enhanced pension plan and life insurance
- Various other benefits and online discounts
Why Bupa?
We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
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