Senior Digital Marketing Executive

7 days ago

Salford, Salford, United Kingdom Bupa Full time

Job Title: Senior Digital Marketing Executive

Job Summary:

We are seeking a highly skilled Senior Digital Marketing Executive to join our Digital Commercial Team. As a key member of the team, you will be responsible for the implementation and optimization of paid digital marketing campaigns across Bupa's wide range of businesses.

Key Responsibilities:

  • Manage the day-to-day delivery and optimization of all PPC accounts across the business.
  • Conduct keyword research, ad copy creation and optimization, bid management, and budget allocation.
  • Track and analyze conversion data to ensure campaigns are meeting performance goals.
  • Develop and implement testing strategies to continuously improve campaign performance.
  • Generate detailed campaign reports, providing insights and recommendations for optimization.
  • Communicate with internal stakeholders regularly, providing updates on campaign performance and addressing any concerns or questions.
  • Work closely with the wider marketing team to integrate and optimize campaigns across brand, SEO, Social, DM, press and TV.
  • Keep up to date with all new digital marketing developments and drive early adoption.
  • Ensure all digital marketing communications adhere to FCA regulations, and all campaigns and creative are accurately recorded on Bupa's audit system.

Requirements:

  • Demonstrable commercial experience managing PPC accounts is essential.
  • Experience of Search Ads 360, Performance Max and YouTube campaigns would be a huge advantage.
  • A passion for digital media with previous experience of digital marketing, likely to use digital media regularly in your personal life.
  • Strong understanding of conversion tracking and campaign reporting
  • Excellent analytical and problem-solving skills
  • Strong attention to detail and organisational ability
  • Excellent communication and stakeholder skills

Benefits:

We offer a range of benefits to support your health and wellbeing, including 25 days holiday, Bupa health insurance, an enhanced pension plan and life insurance, and various other benefits and online discounts.

About Bupa:

We are a health insurer and provider, driven by the purpose of helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

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