Marketing Specialist

3 weeks ago

Salford, Salford, United Kingdom Bupa Full time

Job Title: Marketing Executive

Job Summary:

We are seeking a highly skilled Marketing Executive to join our team at Bupa. As a Marketing Executive, you will play a key role in supporting the delivery of our customer engagement strategy for Dental Insurance, Cash Plan, and Well+ products.

Key Responsibilities:

  • Develop and execute cross-channel marketing campaigns to support customer communication journeys across acquisition and in-life comms.
  • Lead the creation and delivery of engaging customer content across multiple channels, including email, media partnerships, LinkedIn, and website.
  • Support the development of email marketing, creating and optimizing the programme of email communications to improve engagement levels.
  • Measure all activity against KPIs in place and have a results-focused approach.
  • Build and maintain strong relationships with key stakeholders across sales, product, proposition, and service, and the wider UK marketing team.
  • Manage and deliver briefs to agencies and studio teams that are on brand and ensure first-class customer communications.
  • Help deliver sales support campaign activities to support initiatives such as quoting, onboarding, and in-life communications.
  • Act as the voice of the customer and ensure all communications are clear, fair, and not misleading.
  • Ensure all communications are compliant and follow financial promotions standards – including the on-going maintenance and management of all assets via a content management system.

Requirements:

  • Marketing experience, preferably B2B.
  • Strong project management and commercial acumen.
  • Strong analytics skills with the ability to analyze data to measure campaign success.
  • Creativity: innovative thinking to develop fresh ideas for campaigns and strategies for success.
  • Customer-centric mindset: understanding of customer behaviors and using insight to improve marketing effectiveness.
  • Communications skills: excellent verbal and written communications skills for collaborating with teams and presenting ideas.
  • Digital marketing experience: understanding of core digital marketing disciplines across email, content, and social.
  • Knowledge/understanding of working in a regulated environment.

Benefits:

We offer a range of benefits to support your physical and mental wellbeing, including access to a range of services, flexible working, and a range of family-friendly benefits.

Why Bupa?

We're a health insurer and provider, driven by the purpose of helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring, and responsible in everything we do.

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