European Shopper Marketing Director

1 month ago


Oxford, Oxfordshire, United Kingdom Advocate Group Full time
European Shopper Marketing Controller

Job Summary:

We are seeking a highly skilled European Shopper Marketing Controller to lead and shape the shopper marketing efforts for a prominent player in the Drinks industry across Europe.

About the Role:

  • Develop and implement shopper marketing strategies for Europe, collaborating with cross-functional teams to deliver best-in-class activation plans.
  • Lead and develop a pan-European shopper marketing team, providing clear leadership and development opportunities for team members.
  • Create and execute tailored activation plans across markets, channels, and customers, aligning strategy with brand and category plans to achieve business objectives.
  • Optimise resource allocation within agreed budgets, driving best-in-class execution at the point of purchase.
  • Define and monitor shopper marketing KPIs for campaign success, managing budgets and agency relationships effectively.
  • Support sales teams in developing annual account plans, reviewing and evaluating market, channel, and customer performance.
  • Lead the introduction of new brands/products/packs, providing commercial acumen and familiar working with sales/commercial counterparts.

About You:

  • Multi-Market Shopper or Customer marketing experience, with a proven track record in the FMCG industry at a senior level.
  • Knowledge of the drinks industry with a passion for consumer-led brands, strong commercial acumen, and familiar working with sales/commercial counterparts.
  • Proven leader who is comfortable managing direct reports remotely, with a people-first approach and a passion for driving business growth.

What We Offer:

A dynamic consumer goods company with a people-first approach, offering a range of benefits and opportunities for professional growth and development.

How to Apply:

Get in touch with Erin Lewis or click "Apply Now" to be considered for this vacancy.



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