Strategic Marketing Leader

6 days ago

London, Greater London, United Kingdom The Economist Full time
About the Role

The Economist is seeking a highly experienced and visionary Strategic Marketing Leader to join our team as the Head of Marketing for Economist Intelligence and Economist Impact Partnerships.

Key Responsibilities
  • Develop and Execute Strategic Marketing Initiatives: Lead the development and execution of comprehensive marketing strategies that align with the business unit's vision and goals, driving customer engagement through innovative approaches such as account-based marketing and portfolio marketing.
  • Align Marketing with Business Goals: Ensure that marketing initiatives are deeply resonant with customers and aligned with business objectives, fostering collaboration across departments and leveraging customer insights to drive growth, retention, and advocacy.
  • Drive Marketing Excellence: Spearhead the development and execution of an overarching marketing strategy that sets new standards for marketing excellence within the industry, incorporating audience engagement, go-to-market approaches, demand generation, cross-selling and upselling, and client retention strategies.
  • Account-Based Marketing Implementation: Leverage the appropriate account-based marketing approach to engage potential high-value clients with personalized marketing campaigns, developing customized communication and engagement plans, and measuring their effectiveness in driving sales and building strong client relationships.
  • Portfolio Marketing Management: Generate insightful customer analytics to inform portfolio marketing strategies, supporting the creation of compelling value propositions and campaign strategies that resonate with target audiences.
  • Value Messaging and Brand Positioning: Articulate and communicate the unique value propositions of The Economist's offerings, developing clear and compelling messaging that highlights the benefits and differentiators of our products and services.
  • Collaboration with Sales and Product Management: Establish and maintain strong collaborative relationships with the sales and product management teams to ensure alignment between marketing strategies and sales objectives, as well as product development.
Requirements
  • Extensive Experience in Strategic Marketing Leadership: Proven track record of success in leading marketing transformations focused on market engagement within B2B and/or SaaS environments.
  • Portfolio Marketing Expertise: Strong analytical skills for portfolio marketing and generating customer insights, with a strong foundation in brand and value messaging across multiple channels.
  • Cross-Functional Collaboration: Experience in cross-functional collaboration, especially with sales and product management teams, with a history of managing large-scale marketing programs and adapting to market and organizational changes.
  • Leadership Ability: Strong leadership ability with a track record of influencing and driving innovation in marketing practices.
  • Advanced Analytical and Research Skills: Expertise in developing compelling value propositions and brand messaging, with advanced analytical and research skills to generate actionable customer insights.
  • Strong Collaboration and Communication Skills: Strong collaboration and communication skills for cross-functional teamwork, with the ability to manage large-scale marketing programs and adapt strategies as needed.
About The Economist

The Economist is a global media company that provides high-quality news, analysis, and commentary on current events, business, finance, science, and technology. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, or marital status.

  • Strategic Marketing Leader

    2 days ago

    London, Greater London, United Kingdom McCann Demand Full time

    About UsMccann Demand is a leading marketing agency that helps businesses propel their growth through innovative strategies and creative solutions. We're a team of over 80 thinkers, doers, and problem-solvers who combine creativity and science to deliver exceptional results for our clients.Our MissionWe're committed to helping our clients achieve their...

  • Strategic Marketing Leader

    2 days ago

    London, Greater London, United Kingdom McCann Demand Full time

    About UsMccann Demand is a leading marketing agency that helps businesses propel their growth through innovative strategies and creative solutions. We're a team of over 80 thinkers, doers, and problem-solvers who combine creativity and science to deliver exceptional results for our clients.Our MissionWe're committed to helping our clients achieve their...

  • Strategic Field Marketing Lead

    4 weeks ago

    London, Greater London, United Kingdom Marketing Moves Full time

    Position: Field Marketing ManagerContract Duration: 12 monthsCompany: Marketing MovesLocation: Hybrid (London)We are seeking a dynamic and strategic Field Marketing Manager with a proven track record in collaborating with local, EMEA, and global marketing teams, as well as sales and go-to-market (GTM) stakeholders.Key Responsibilities:Oversee the development...

  • Marketing Director

    6 days ago

    London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Job Title: Marketing Director - Strategic Growth LeaderAbout the Role:We are seeking a highly experienced and skilled Marketing Director to join our team at EMR | Specialist in Marketing Recruitment. As a key member of our team, you will be responsible for designing and implementing a comprehensive B2B and B2C marketing strategy to drive business growth and...

  • Marketing Director

    6 days ago

    London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Job Title: Marketing Director - Strategic Growth LeaderAbout the Role:We are seeking a highly experienced and skilled Marketing Director to join our team at EMR | Specialist in Marketing Recruitment. As a key member of our team, you will be responsible for designing and implementing a comprehensive B2B and B2C marketing strategy to drive business growth and...

  • Strategic Field Marketing Lead

    4 weeks ago

    London, Greater London, United Kingdom Marketing Moves Full time

    Position: Field Marketing ManagerContract Duration: 12 monthsCompany: Marketing MovesLocation: London/HybridWe are seeking a dynamic and strategic Field Marketing Manager who possesses a blend of hands-on expertise and strategic insight. The ideal candidate will have a proven track record of working collaboratively with local, EMEA, and Global marketing...

  • Strategic Marketing Leader

    7 days ago

    London, Greater London, United Kingdom Lockton Companies Full time

    About the RoleWe are seeking a highly experienced and skilled Senior Marketing Manager to join our team at Lockton Companies. As a key member of our marketing team, you will play a critical role in developing and executing strategic marketing plans to support our business objectives.Key ResponsibilitiesStrategic Marketing Leadership: Provide strategic...

  • Strategic Marketing Leader

    6 days ago

    London, Greater London, United Kingdom Lockton Companies Full time

    About the RoleWe are seeking a highly experienced and skilled Senior Marketing Manager to join our team at Lockton Companies. As a key member of our marketing team, you will play a critical role in developing and executing strategic marketing plans to support our business objectives.Key ResponsibilitiesStrategic Marketing Leadership: Provide strategic...

  • Strategic Market Leader

    6 days ago

    London, Greater London, United Kingdom Accurx Limited. Full time £100,000 - £140,000

    About the RoleWe are seeking a highly experienced and ambitious leader to join our team as a Strategic Market Leader for our new division, Connect. As a key member of our leadership team, you will be responsible for driving the growth and expansion of our network across the healthcare sector.Key ResponsibilitiesNetwork Development: Develop and implement...

  • Strategic Market Leader

    6 days ago

    London, Greater London, United Kingdom Accurx Limited. Full time £100,000 - £140,000

    About the RoleWe are seeking a highly experienced and ambitious leader to join our team as a Strategic Market Leader for our new division, Connect. As a key member of our leadership team, you will be responsible for driving the growth and expansion of our network across the healthcare sector.Key ResponsibilitiesNetwork Development: Develop and implement...

  • Strategic Marketing Leader

    2 weeks ago

    London, Greater London, United Kingdom The Economist Full time

    About the RoleThe Economist Intelligence and Economist Impact Partnerships is seeking a visionary leader to spearhead our marketing efforts and redefine our approach to customer engagement. As the Head of Marketing, you will be responsible for leading and executing strategic marketing initiatives that align with our business unit's vision and goals.Key...

  • Strategic Marketing Leader

    2 days ago

    London, Greater London, United Kingdom The Economist Full time

    About the RoleThe Economist is seeking a highly experienced and visionary Strategic Marketing Leader to join our team as the Head of Marketing for Economist Intelligence and Economist Impact Partnerships.Key ResponsibilitiesDevelop and Execute Strategic Marketing Initiatives: Lead the development and execution of comprehensive marketing strategies that align...

  • Strategic Marketing Leader

    2 days ago

    London, Greater London, United Kingdom The Economist Full time

    About the RoleThe Economist is seeking a highly experienced and visionary Strategic Marketing Leader to join our team as the Head of Marketing for Economist Intelligence and Economist Impact Partnerships.Key ResponsibilitiesDevelop and Execute Strategic Marketing Initiatives: Lead the development and execution of comprehensive marketing strategies that align...

  • Strategic Sales and Marketing Leader

    3 weeks ago

    London, Greater London, United Kingdom Boeing Full time

    About Boeing Boeing is a global aerospace leader, renowned for its innovative aircraft, defense systems, and space exploration technologies. We are driven by a commitment to excellence, pushing the boundaries of what's possible in aviation and beyond. Position Overview We are seeking a highly accomplished Strategic Sales and Marketing Leader to join our...

  • Strategic Financial Leader

    7 days ago

    London, Greater London, United Kingdom Strategic Blue Full time

    Job Description**About Strategic Blue**Strategic Blue is a leading provider of cloud procurement, cost management, and optimisation services. Founded in 2010, we specialise in helping commercial and public sector organisations achieve their financial goals through effective cloud financial operations.Job SummaryWe are seeking an experienced Financial...

  • Strategic Director

    7 days ago

    London, Greater London, United Kingdom Harnham Full time

    Job Title: Strategic Director - Marketing LeaderAbout the Role:We are seeking a highly skilled Strategic Director to join our team at Harnham. As a Strategic Director, you will be responsible for leading the development and implementation of marketing strategies that drive business growth and success.Key Responsibilities:Develop and execute marketing...

  • Strategic Market Leader

    6 days ago

    London, Greater London, United Kingdom Entrepreneur First Full time £100,000 - £140,000

    About the RoleWe are seeking a highly skilled and experienced Strategic Market Leader to join our team at Entrepreneur First. As a key member of our organization, you will be responsible for leading our go-to-market activity and driving the growth of our network.Key ResponsibilitiesBuilding the NetworkDevelop and implement strategies to enhance our network...

  • Strategic Market Leader

    6 days ago

    London, Greater London, United Kingdom Entrepreneur First Full time £100,000 - £140,000

    About the RoleWe are seeking a highly skilled and experienced Strategic Market Leader to join our team at Entrepreneur First. As a key member of our organization, you will be responsible for leading our go-to-market activity and driving the growth of our network.Key ResponsibilitiesBuilding the NetworkDevelop and implement strategies to enhance our network...

  • Strategic Marketing Growth Leader

    4 weeks ago

    London, Greater London, United Kingdom Avantia Law Full time

    Avantia LawAvantia Law stands at the forefront of legal services, integrating the expertise of skilled attorneys with cutting-edge AI technology to provide streamlined legal and compliance solutions. Since our inception, we have experienced significant growth, catering to esteemed investment funds and asset managers, all while prioritizing exceptional...

  • Marketing Manager

    1 week ago

    London, Greater London, United Kingdom Velo - B2B Marketing Agency Full time

    Job DescriptionJob Title: Senior Account ManagerCompany: Velo - B2B Marketing AgencyJob Type: Full-timeLocation: London BridgeSalary: £40k - £45kAbout the Role:We are seeking an experienced Senior Account Manager to join our team at Velo, a leading B2B marketing agency based in London Bridge. As a Senior Account Manager, you will be responsible for leading...