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Strategic Marketing Leader

2 months ago

London, Greater London, United Kingdom The Economist Full time
About the Role

The Economist is seeking a highly experienced and visionary Strategic Marketing Leader to join our team as the Head of Marketing for Economist Intelligence and Economist Impact Partnerships.

Key Responsibilities
  • Develop and Execute Strategic Marketing Initiatives: Lead the development and execution of comprehensive marketing strategies that align with the business unit's vision and goals, driving customer engagement through innovative approaches such as account-based marketing and portfolio marketing.
  • Align Marketing with Business Goals: Ensure that marketing initiatives are deeply resonant with customers and aligned with business objectives, fostering collaboration across departments and leveraging customer insights to drive growth, retention, and advocacy.
  • Drive Marketing Excellence: Spearhead the development and execution of an overarching marketing strategy that sets new standards for marketing excellence within the industry, incorporating audience engagement, go-to-market approaches, demand generation, cross-selling and upselling, and client retention strategies.
  • Account-Based Marketing Implementation: Leverage the appropriate account-based marketing approach to engage potential high-value clients with personalized marketing campaigns, developing customized communication and engagement plans, and measuring their effectiveness in driving sales and building strong client relationships.
  • Portfolio Marketing Management: Generate insightful customer analytics to inform portfolio marketing strategies, supporting the creation of compelling value propositions and campaign strategies that resonate with target audiences.
  • Value Messaging and Brand Positioning: Articulate and communicate the unique value propositions of The Economist's offerings, developing clear and compelling messaging that highlights the benefits and differentiators of our products and services, ensuring consistency in value messaging across all marketing channels and touchpoints.
  • Collaboration with Sales and Product Management: Establish and maintain strong collaborative relationships with the sales and product management teams to ensure alignment between marketing strategies and sales objectives, as well as product development.
Requirements
  • Extensive Experience in Strategic Marketing Leadership: Proven track record of success in leading marketing transformations focused on market engagement, with extensive experience in strategic marketing leadership within B2B and/or SaaS environments.
  • Portfolio Marketing Expertise: Proven expertise in developing and executing portfolio marketing strategies, with a strong understanding of account-based marketing strategies.
  • Strong Analytical Skills: Strong analytical skills for portfolio marketing and generating customer insights, with a strong foundation in brand and value messaging across multiple channels.
  • Collaboration and Communication Skills: Strong collaboration and communication skills for cross-functional teamwork, with the ability to manage large-scale marketing programs and adapt strategies as needed.
  • Leadership Ability: Leadership ability with a track record of influencing and driving innovation in marketing practices.
About The Economist

The Economist is a global media company that provides high-quality news, analysis, and commentary on current events, business, finance, science, and technology. We are committed to equal opportunities and creating an inclusive environment for all our employees, and we welcome applicants from diverse backgrounds and perspectives.