Strategic Marketing Leader

2 weeks ago

London, Greater London, United Kingdom The Economist Full time
About the Role

The Economist Intelligence and Economist Impact Partnerships is seeking a visionary leader to spearhead our marketing efforts and redefine our approach to customer engagement. As the Head of Marketing, you will be responsible for leading and executing strategic marketing initiatives that align with our business unit's vision and goals.

Key Responsibilities
  • Strategic Marketing Leadership: Develop and execute an overarching marketing strategy that aligns with our business unit's vision and goals, ensuring a customer-first approach in all marketing activities.
  • Marketing Strategy Development and Execution: Drive the creation of detailed marketing plans that incorporate audience engagement, go-to-market approaches, demand generation, cross-selling and upselling, and client retention strategies.
  • Account-Based Marketing Implementation: Leverage the appropriate Account-Based Marketing (ABM) approach focused on engaging potential high-value clients with personalised marketing campaigns.
  • Portfolio Marketing Management: Generate insightful customer analytics to inform portfolio marketing strategies, supporting the creation of compelling value propositions and campaign strategies that resonate with target audiences.
  • Value Messaging and Brand Positioning: Articulate and communicate the unique value propositions of our company's offerings, developing clear and compelling messaging that highlights the benefits and differentiators of our products and services.
  • Collaboration with Sales and Product Management: Establish and maintain strong collaborative relationships with the sales and product management teams to ensure alignment between marketing strategies and sales objectives.
Requirements
  • Extensive experience in strategic marketing leadership within B2B and/or SaaS environments, demonstrating a track record of success in leading marketing transformations focused on market engagement.
  • Proven expertise in developing and executing Portfolio marketing strategies. Understanding of Account-Based Marketing strategies.
  • Strong analytical skills for portfolio marketing and generating customer insights, and a strong foundation in brand and value messaging across multiple channels.
  • Experience in cross-functional collaboration, especially with sales and product management teams.
  • History of managing large-scale marketing programs and adapting to market and organisational changes.
  • Leadership ability with a track record of influencing and driving innovation in marketing practices.

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