Lead Brand Strategist

3 weeks ago

Cumbernauld, North Lanarkshire, United Kingdom AG Barr Full time

Position Title: Lead Brand Strategist

Location: Hybrid

Are you prepared to excel in a dynamic environment?

At AG Barr, we are dedicated to fostering an environment where our employees can thrive and create impactful moments.

With a legacy of over 145 years, AG Barr has been a cornerstone in the beverage industry, housing some of the UK's most cherished drink brands.

Our workforce of approximately 1,000 individuals spans across various business units and locations in the UK, reflecting our commitment to responsible business practices, diversity, community engagement, and environmental sustainability.

Our flagship division, Barr Soft Drinks, is renowned for its beloved soft drink offerings. From the iconic IRN-BRU, established in 1901, to the vibrant RUBICON fruit-based brand and the diverse BARR flavors, we aim to enhance people's lives with our unique beverage selections.

Our growth trajectory is bolstered by recent strategic acquisitions, including the functional drink brand Boost, FUNKIN in the cocktail sector, and MOMA, which specializes in high-quality oat-based products.

Now is an opportune moment to join our team.

What we seek...

The Marketing department's primary objective is to cultivate robust, appealing brands that resonate with consumers. The Lead Brand Strategist will be tasked with formulating and implementing exemplary brand strategies that elevate brand visibility, enhance brand value, and stimulate business expansion. The focus of this role is to nurture and safeguard the brand(s) while increasing market share within the Barr Soft Drinks portfolio.

The ideal candidate will possess a profound understanding of consumer behavior, exceptional project management capabilities, and the aptitude to collaborate effectively with cross-functional teams. This position is highly commercial, with success gauged by brand financial performance alongside consumer and market metrics.

Your key responsibilities will encompass...

As a Lead Brand Strategist, your duties will include:

  • Formulating and executing both short-term and long-term brand strategies that align with the vision and objectives of Barr Soft Drinks.
  • Leading cross-functional teams to implement brand initiatives across various channels, including digital, social media, traditional advertising, and retail.
  • Conducting market analysis and interpreting consumer insights to guide brand strategy and positioning.
  • Collaborating with Commercial, Innovation, R&D, and Shopper teams to ensure brand consistency across all platforms and maximize impact/ROI.
  • Monitoring and assessing the effectiveness of brand activities, adjusting strategies as necessary to meet business goals.
  • Overseeing external agencies and suppliers to guarantee top-tier deliverables and timely execution of brand initiatives.
  • Mentoring and developing junior team members to cultivate a high-performing brand and marketing team.
  • Partnering with senior leadership to identify new business opportunities and drive revenue growth.
  • Staying informed about industry trends and competitor activities to uncover opportunities for innovation and growth.
  • Managing the brand's budget, ensuring effective resource allocation to support brand initiatives.

What you will bring...

The successful candidate will demonstrate:

  • A bachelor's degree is preferred.
  • Extensive experience in brand management or a consumer-facing role, with a proven history of developing and executing successful brand strategies.
  • Strong leadership abilities and the capacity to motivate and inspire cross-functional teams.
  • Excellent communication and interpersonal skills, enabling effective collaboration with senior leadership, cross-functional teams, and external partners.
  • Robust analytical skills and experience utilizing data to inform decision-making.
  • A creative and innovative mindset, with the ability to think outside the box and devise engaging branding initiatives.
  • A passion for the brand and the industry, coupled with a deep understanding of consumer behavior and trends.

What we provide...

We are committed to fostering a diverse and inclusive culture where every voice is valued. Our dedicated and skilled workforce is vital to AG Barr's future success, which is why we continually invest in our employees' development.

We offer a competitive salary and benefits package, which includes:

  • Up to 33 days of holiday (depending on shift pattern)
  • Flexible holiday trading options
  • Living Wage Employer
  • Healthcare Cash Plan
  • Flexible benefits such as discounts, cashback, gym memberships, and technology purchases
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Complimentary AG Barr products during work hours
  • Pension plan
  • Annual salary review
  • Ongoing professional development opportunities

And much more.

To learn more about the experience of working at AG Barr, please visit our careers platform.

We are an equal opportunities employer and are open to discussing any reasonable adjustments that may be required for candidates with disabilities, health, or mental health conditions.

While we have outlined our ideal qualifications for this position, we recognize that the successful candidate may not meet every single requirement. We encourage individuals to apply even if they do not fulfill every criterion, as you may be the perfect fit for our team.

Speculative CVs from agencies will not be accepted.

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