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Sales Strategy and Effectiveness Lead
2 months ago
Job Title: Sales Strategy and Effectiveness Lead
Location: Cumbernauld
Are you prepared to excel in your career?
At AG Barr, we are dedicated to fostering an environment where our employees can thrive and create meaningful moments.
With a legacy of over 145 years, AG Barr is a prominent player in the beverage industry, home to some of the UK's most cherished drink brands.
Our workforce of over 1,000 individuals spans across multiple business units and locations throughout the UK, and we take pride in being a responsible organization that prioritizes our people, embraces diversity, contributes to our communities, and strives to reduce our environmental footprint.
Our core business, Barr Soft Drinks, features iconic brands such as IRN-BRU, RUBICON, and a diverse selection of BARR flavors, bringing joy to consumers with unique beverage options.
We are experiencing growth, fueled by strategic acquisitions in recent years, including the functional drink brand Boost, FUNKIN in the cocktail sector, and MOMA, known for its quality oat-based products.
Now is an exciting time to join our team.
What we seek...
The Sales Strategy and Effectiveness Lead is crucial in defining and executing our National Field Sales strategies, significantly impacting our core business goals:
- Increasing market share in Symbol & Independent stores
- Improving visibility and availability in Multiple stores
- Expanding distribution and visibility within Out Of Home and Wholesale sectors
The individual in this role will develop medium to long-term objectives for the sales team, ensuring we adapt to market opportunities and learn from current performance to succeed in a competitive landscape.
Familiarity with business operations is essential, as the role involves overseeing the effectiveness of our systems and tools utilized in trade.
Your responsibilities will encompass...
As a Sales Strategy and Effectiveness Lead, your duties will include:
- Collaborating with the sales leadership team to formulate and execute a comprehensive field sales strategy aligned with business objectives.
- Regularly assessing operational effectiveness, identifying opportunities for process simplification and efficiency improvements.
- Recognizing risks and opportunities that may affect the team's ability to meet objectives and devising strategies to address these challenges.
- Ensuring that core sales systems function effectively and comply with legal standards at all times.
- Participating in strategy reviews, implementations, and system upgrades in a structured manner.
- Working closely with sales, shopper marketing, brand, and activation teams to equip field sales teams with the necessary tools for customer influence.
- Managing the direct marketing communication plan across our customer base to maximize engagement through effective communications.
- Leading and developing a team of Systems Executives and Engagement Executives to ensure that both systems and activation outputs align with business priorities.
What you will bring...
The ideal candidate will possess:
- Experience in sales strategy development
- Strong analytical capabilities with the ability to convert data into actionable insights
- Understanding of processes that drive and maintain data collection
- Extensive project management experience
- Excellent verbal and written communication skills, with confidence in presenting to various audiences
- Proven people management experience
- High proficiency in G-Suite and Microsoft products
What we offer...
We are committed to creating a diverse and inclusive workplace where every voice is valued. Our dedicated and skilled workforce is vital to AG Barr's future success, which is why we continually invest in employee development.
We provide a competitive salary and benefits package, including:
- Up to 33 days of holiday (dependent on shift pattern)
- Flexible holiday trading options
- Living Wage Employer status
- Healthcare Cash Plan
- Flexible benefits such as discounts, gym memberships, and technology purchases
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Complimentary AG Barr products during work hours
- Pension plan
- Annual salary review
- Ongoing professional development opportunities
And much more.
To learn more about working at AG Barr, please visit our careers platform.
We are an equal opportunities employer and are open to discussing any reasonable adjustments that may be required for candidates with disabilities or health conditions.
While we have outlined our ideal candidate profile, we recognize that not every successful candidate will meet every requirement. We encourage applications from individuals who are eager to grow in their roles.
Speculative CVs from agencies will not be accepted.
