Marketing Automation Director
1 week ago
**About the Role**
Stephen Bell Associates Ltd is seeking a highly skilled Marketing Automation Director to join their team. As a leading global asset manager, we are looking for a professional with expertise in marketing automation and a strong understanding of Pardot.
**Key Responsibilities**
- Lead the implementation and global training of marketing campaign management automation tools, including Salesforce and Pardot.
- Develop, manage, execute and optimize email marketing programs to support multi-channel efforts, including events, webinars, promotions, prospecting and retention marketing initiatives.
- Manage the firm's martech stack and develop test and learn plans to optimize targeting, creative and marketing messages.
- Gather insights and document best practices from previous campaigns to continuously improve future campaign performance.
- Develop and manage a change management program with the introduction of new processes for marketing automation.
**Requirements**
- Advanced knowledge of marketing automation and a good understanding of Pardot.
- Proven experience of creating and launching large-scale email and direct marketing campaigns.
- A good understanding of developing contact strategies, the full customer journey, marketing touch points and engagement scoring.
- Strong analytical skills and the ability to measure campaign KPIs and optimize performance to maximize ROI.
- Excellent communication and project management skills and the ability to prioritize and deliver to deadlines within a fluctuating environment.
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