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Marketing Automation Director

2 months ago

London, Greater London, United Kingdom Stephen Bell Associates Ltd Full time

Our client, a leading global asset management firm, is seeking a seasoned Marketing Automation Manager to join their team.

As a key member of the marketing team, the successful candidate will be responsible for leading the implementation and optimization of marketing automation tools, including Salesforce and Pardot.

Key responsibilities include:

  • Develop and execute email marketing programs to support multi-channel efforts, including events, webinars, promotions, prospecting, and retention marketing initiatives.
  • Collaborate with stakeholders to create customized contact strategies for different client segments.
  • Design and implement engagement scoring and lead management strategies.
  • Manage the firm's martech stack and ensure seamless integration with existing systems.
  • Develop best practices, infrastructure, and processes for email and direct mail management.
  • Develop test and learn plans to optimize targeting, creative, and marketing messages.
  • Manage relationships with external production agencies.
  • Track, monitor, and report on campaign KPIs.
  • Gather insights and document best practices from previous campaigns to continuously improve future campaign performance.
  • Develop and manage a change management program with the introduction of new processes for marketing automation.

The ideal candidate will possess advanced knowledge of marketing automation, a strong understanding of Pardot, and proven experience in creating and launching large-scale email and direct marketing campaigns. They will also have excellent communication and project management skills, with the ability to prioritize and deliver to deadlines within a fast-paced environment.