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Marketing Automation Director

2 months ago

London, Greater London, United Kingdom Stephen Bell Associates Ltd Full time

About the Role

Stephen Bell Associates Ltd is seeking a highly skilled Marketing Automation Manager to join our team. As a Marketing Automation Manager, you will be responsible for leading the rollout of our marketing campaign management automation tools, including Salesforce and Pardot, and providing global training.

Key Responsibilities

  • Develop and execute email marketing programmes to support multi-channel efforts, including events, webinars, promotions, prospecting, and retention marketing initiatives.
  • Work with stakeholders to create customized contact strategies for different client segments.
  • Develop and implement engagement scoring and lead management strategies.
  • Help manage the firm's martech stack.
  • Build best practices, infrastructure, and processes for email and direct mail management and utilize campaign management tools effectively.
  • Develop test and learn plans to optimize targeting, creative, and marketing messages.
  • Manage relationships with external production agencies.
  • Track, monitor, and report on campaign KPIs.
  • Gather insights and document best practices from previous campaigns to continuously improve future campaign performance.
  • Develop and manage a change management program with the introduction of new processes for marketing automation.

Requirements

  • Advanced knowledge of marketing automation.
  • Good understanding of Pardot.
  • Proven experience of creating and launching large-scale email and direct marketing campaigns.
  • Good understanding of developing contact strategies, the full customer journey, marketing touch points, and engagement scoring.
  • Strong analytical skills.
  • Ability to measure campaign KPIs and optimize performance to maximize ROI.
  • Demonstrable experience of creating email experiences for specific segments.
  • Excellent communication and project management skills.
  • Ability to prioritize and deliver to deadlines within a fluctuating and dynamic environment.