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Senior CRM Operations Manager

2 months ago

London, Greater London, United Kingdom Canda | Embedded Talent solutions | B Corp Full time
Job Title: Senior CRM Manager Fixed Term Contract

We are seeking a highly skilled Senior CRM Manager to join our team on a fixed-term contract basis. As a key member of our Marketing team, you will be responsible for leading our CRM operations and ensuring the effective use of our Braze platform.

About the Role:

This is a 12-month fixed-term contract opportunity to work with a UK-based utility company that prioritizes hybrid working options and has an office in central London. As a Senior CRM Manager, you will have accountability for Braze, including owning and optimizing data feeds, re-contracting forecasting, platform functionality, and usage. You will also lead on CRM Ops best practice, data strategy, and platform strategy.

Key Responsibilities:
  • Lead on CRM Ops best practice, data strategy, and platform strategy
  • Own and continually optimize data feeds in and out of the Braze system
  • Re-contract forecasting, platform functionality, and usage
  • Collaborate with CRM Leads on designing and building automation programs and ad-hoc campaigns
  • Work closely with the Marketing team to shape campaigns and comms agendas
  • Partner with Product teams to ensure journey consistency across end-to-end journeys
  • Collaborate with Data and Creative teams to execute campaigns
  • Serve as a CRM Ops specialist and mentor to the extended Partner Marketing team
Requirements:
  • Significant experience using a major CRM solution, ideally Braze
  • Very good knowledge of at least one scripting language (ideally Liquid)
  • Basic knowledge of HTML & CSS coding for email comms
  • Good understanding of data flows and data infrastructure
  • Experience using APIs/real-time events data to retrieve information and use in segmentation or personalisation
  • Very good knowledge of testing and quality assurance processes and technologies
  • Previous user of Braze and data integration
  • Previous use of Postman for Braze testing and JSON coding
  • Knowledge of wider utilities/financial service/consumer issues and products
  • Recent experience of working in a Financial Services / Utilities company
  • Ability to conduct full QA on email or similar
  • Good SQL skills for data validation and QA
  • Experience with various data transfer and configuration file formats
  • Experience working in an agile development environment
  • Awareness of data security and privacy requirements
What We Offer:

As a Senior CRM Manager, you will have the opportunity to work in a high-growth, entrepreneurial environment that is best suited to ambitious and creative thinkers. You will be part of a team that is always on the lookout for top talent and is committed to providing opportunities for growth and development.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced professional looking for a new challenge, please apply with your CV and a cover letter outlining your experience and qualifications for the role.