Senior Manager-CRM

3 weeks ago

London, Greater London, United Kingdom Entain Full time

Transforming the Future of Sports Betting and Gaming

At Entain, we're at the forefront of revolutionizing the sports betting and gaming industry. As a key player in this exciting landscape, we're seeking a highly skilled Senior Manager - CRM to join our team.

About the Role

As the Senior Manager - CRM, you'll be responsible for delivering actionable insights, analytical approaches, and reporting solutions to our key stakeholders in the UK business. Your primary focus will be on customer retention activities, leveraging CRM optimization and bonus strategies to drive business growth.

Key Responsibilities

  • Lead the UK Retention Analytics team and collaborate with the Head of Data Science & Insights to create a world-class analytics function.
  • Act as the bridge between Analytics and the UK Commercial & CRM teams, driving commercial value through data-driven insights.
  • Develop and manage analysis for financial and non-financial customer performance, covering areas such as promotion performance, CRM retention performance, conversion analysis, and operations analysis.
  • Scope and shape analytical and BI projects to meet or exceed stakeholders' expectations.
  • Leverage existing Data, Insight & Analytics functions across the group to drive maximum impact and partner on group-wide initiatives for the UK business.
  • Work closely with data engineers and architects to ensure the development of Data Self-Serve strategy fits business requirements.
  • Democratize data through a world-class, 'always on' reporting suite.

Requirements

  • Experience in an analytics or business intelligence role in a large-scale, complex, direct-to-consumer business.
  • Data and analytics guru with the ability to turn numbers into a compelling business story.
  • Proven track record delivering significant analytical and reporting projects that have directly led to improved business performance.
  • Advanced knowledge of SQL and experience managing 3rd party suppliers.

What We Offer

  • Competitive salary and generous group bonus scheme.
  • Hybrid working - 2 days in the office.
  • Private medical insurance.
  • Pension scheme - matched to 6%.
  • Ability to buy and sell holiday.
  • Additional 'It's Your Game' day off to use at either Christmas or New Year.
  • Entain & Enhance days - 2 paid days off to focus on your professional or personal development.
  • Share save scheme.

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