Senior CRM Manager

5 days ago


London, Greater London, United Kingdom Brabers Full time

The Senior CRM Manager will play a pivotal role in elevating the long-term value of Brabers' email subscribers, ultimately yielding a high lifetime value from our subscriber marketing efforts.

Key Responsibilities:

  • Develop and execute B2C email campaigns, ensuring volumes exceed 5 billion emails per year.
  • Collaborate closely with the CRM team to optimize existing programs and test/launch new initiatives.
  • Analyse data to inform commercial decisions and drive business growth.
  • Utilize SQL, Python, and Free Marker to drive data-driven insights and marketing strategies.
  • Develop a strong understanding of REST APIs and their application in marketing.
  • Effectively communicate data insights and recommendations to stakeholders.

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