Email Marketing and CRM Manager
5 days ago
About Verto
At Verto, we're passionate about helping businesses in Emerging markets reach the world. What first started life as a FX solution for trading Nigerian Naira has now become a market-leading platform, changing the way thousands of businesses transfer money in and out of Emerging Markets.
We believe that where you do business shouldn't determine how successful you are, or your ability to scale. Millions of companies a day have to juggle long settlement periods, high transaction fees and issues accessing liquidity in order to trade with African businesses. We're on a mission to change this by creating equal access to easy payment and liquidity solutions that are already a given in developed markets.
We're not alone in realising the opportunity and need to solve for emerging markets. We're backed by world-class investors including Y-Combinator, Quona and MEVP, power payments for some of the most disruptive start-ups in the world and have a list of accolades from leading publications including being voted 'Fintech Start Up of the Year' at Fintech Awards London 2022.
About the Role
We are seeking an experienced Email Marketing and CRM Manager who is passionate about driving customer acquisition and retention through targeted email marketing and effective CRM strategies. You will be responsible for driving revenue growth and achieving ambitious targets through the development and execution of email marketing campaigns and CRM activities.
Key Responsibilities:
- Acquisition and Retention
- Collaborate with the sales and marketing team to develop lead generation strategies and tactics that align with the company's business objectives, and execute targeted campaigns to drive new business opportunities.
- Manage lead data in our CRM system, and work with the sales team to ensure lead quality, lead nurturing, and lead conversion.
- Develop and implement effective email marketing campaigns to drive customer acquisition and retention.
- Develop and execute targeted campaigns through our CRM system to drive revenue growth and customer engagement.
- Work with cross-functional teams to ensure alignment of email marketing and CRM campaigns with broader marketing and business objectives.
- Create engaging and relevant content for email marketing campaigns, CRM activities, and other marketing channels to drive customer engagement and lead generation.
- Automation
- You continuously strive to automate campaigns along the entire customer lifecycle to achieve scalability.
- Setting up automation systems to execute lead distribution to the entire sales floor.
- Troubleshooting daily issues and challenges faced by the sales team, collaborating with other teams in the organization for all CRM initiatives.
- Testing and Optimisation
- You carry out regular A/B tests of the campaigns.
- Driving CRM initiatives and overseeing the execution of campaigns.
- Develop tracking to improve the conversion ratio.
- You work cross-functionally with different departments to develop and execute complex and automated campaigns that use insights from across the company.
- Stay up-to-date on industry trends and best practices in email marketing and CRM, and apply these learnings to drive innovation and improvement in our marketing efforts.
- Reporting
- Monitor and report on the effectiveness of lead generation campaigns, and make recommendations for improvement based on data and analysis.
- Monitor and report on the effectiveness of email marketing campaigns and CRM activities, and make recommendations for improvement based on data and analysis.
- Data Management
- Analyze customer data and behaviour to identify trends and insights that can inform marketing and communication strategies.
- Maintaining and improving data management processes and accuracy.
- Manage and maintain customer data in our CRM system to ensure accuracy and completeness.
Qualifications:
- 3 years of experience in email marketing and CRM management, with a track record of driving business results.
- Experience in Data Analytics.
- SQL or MS Excel proficiency.
- Experience working in the payments or financial services industry is preferred.
- Strong analytical skills and ability to use data to drive decision-making.
- Experience with CRM systems (specifically HubSpot) and email marketing platforms (e.g. Mailchimp, Campaign Monitor, Active Campaign etc).
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
-
Email Marketing and CRM Manager
3 days ago
London, Greater London, United Kingdom Ventures Platform Ltd Full timeAbout the RoleWe are seeking an experienced Email Marketing and CRM Manager to join our team at Ventures Platform Ltd. As a key member of our Growth and Marketing department, you will be responsible for driving customer acquisition and retention through targeted email marketing and effective CRM strategies.Key ResponsibilitiesLead Generation and...
-
Email Marketing and CRM Manager
3 days ago
London, Greater London, United Kingdom Ventures Platform Ltd Full timeAbout the RoleWe are seeking an experienced Email Marketing and CRM Manager to join our team at Ventures Platform Ltd. As a key member of our Growth and Marketing department, you will be responsible for driving customer acquisition and retention through targeted email marketing and effective CRM strategies.Key ResponsibilitiesLead Generation and...
-
Email Marketing and CRM Manager
5 days ago
London, Greater London, United Kingdom Verto Full timeAbout VertoAt Verto, we're passionate about helping businesses in Emerging markets reach the world. What first started life as a FX solution for trading Nigerian Naira has now become a market-leading platform, changing the way thousands of businesses transfer money in and out of Emerging Markets.We believe that where you do business shouldn't determine how...
-
Email Marketing and CRM Manager
5 days ago
London, Greater London, United Kingdom Verto Full timeAbout VertoAt Verto, we're passionate about helping businesses in Emerging markets reach the world. What first started life as a FX solution for trading Nigerian Naira has now become a market-leading platform, changing the way thousands of businesses transfer money in and out of Emerging Markets.We believe that where you do business shouldn't determine how...
-
Email Marketing and CRM Strategist
7 days ago
London, Greater London, United Kingdom Urban Digital Recruitment Ltd Full timeAbout the RoleJob Summary: We are seeking an experienced CRM Manager to join our team at Urban Digital Recruitment Ltd. The ideal candidate will have a minimum of 3 years of experience in email marketing, preferably with a focus on B2B and events.Key Responsibilities:Develop and execute CRM strategies to enhance user engagement and drive conversions.Build...
-
Email & CRM Marketing Assistant
2 months ago
London, Greater London, United Kingdom Paul Smith Full timePaul Smith is one of Britain's leading independent design companies. We champion positivity, curiosity, and creativity. These qualities underpin every Paul Smith design, whether it's a shirt, a shop, or a special collaboration. Reaffirming the values that Paul set down in 1970, 'classic with a twist' remains the guiding principle of the company. Happily,...
-
CRM & Email Marketing Specialist
20 hours ago
London, Greater London, United Kingdom Inventum Group Full timeJob Summary:Inventum Group is seeking a highly skilled CRM & Email Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing email campaigns that drive business growth and customer engagement.Key Responsibilities:Gather and create content for campaigns to align with business...
-
CRM & Email Marketing Specialist
21 hours ago
London, Greater London, United Kingdom Inventum Group Full timeJob Summary:Inventum Group is seeking a highly skilled CRM & Email Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing email campaigns that drive business growth and customer engagement.Key Responsibilities:Gather and create content for campaigns to align with business...
-
CRM & Email Marketing Specialist
5 days ago
London, Greater London, United Kingdom Inventum Group Full timeJob Summary:Inventum Group is seeking a highly skilled CRM & Email Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing email campaigns that drive business growth and customer engagement.Key Responsibilities:Gather and create content for campaigns to align with business...
-
CRM & Email Marketing Specialist
5 days ago
London, Greater London, United Kingdom Inventum Group Full timeJob Summary:Inventum Group is seeking a highly skilled CRM & Email Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing email campaigns that drive business growth and customer engagement.Key Responsibilities:Gather and create content for campaigns to align with business...
-
Email Marketing and CRM Professional
1 week ago
London, Greater London, United Kingdom Spotlight Recruitment Full timeJob DescriptionSenior Email Marketing Executive– Retail – Up to £36k + Benefits – Hybrid (3 days office)Our client is a leading retail brand, with a passion for delivering unique experiences for their valued customers. They are seeking an experienced Email Marketing or CRM Professional to join their team and drive the email marketing campaigns forward...
-
Email Marketing and CRM Specialist
4 weeks ago
London, Greater London, United Kingdom Aspiga Full timePOSITION OVERVIEW: CRM & EMAIL MARKETING SPECIALISTABOUT ASPIGA:Aspiga is a certified B-Corp fashion label recognized for its commitment to sustainability and ethical practices. Since our inception in 2005, we have collaborated with artisans and manufacturers primarily in Kenya and India to produce stylish clothing collections for both men and women,...
-
Email Marketing and CRM Specialist
4 weeks ago
London, Greater London, United Kingdom Aspiga Full timePOSITION OVERVIEW: CRM & EMAIL MARKETING SPECIALISTABOUT ASPIGA:Aspiga is a certified B-Corp fashion label recognized for its commitment to sustainability and ethical practices. Since our inception in 2005, we have collaborated with artisans and manufacturers, primarily in Kenya and India, to produce stylish clothing collections for both men and women,...
-
Email Marketing and CRM Specialist
4 weeks ago
London, Greater London, United Kingdom Aspiga Full timePOSITION OVERVIEW: CRM & EMAIL MARKETING SPECIALISTABOUT ASPIGA:Aspiga is a certified B-Corp fashion label recognized for its commitment to sustainability and ethical practices. Since our inception in 2005, we have collaborated with artisans and manufacturers primarily in Kenya and India to produce stylish clothing collections for both men and women,...
-
Email Marketing and CRM Professional
7 days ago
London, Greater London, United Kingdom Harnham Full timeThis private accommodation provider, a leader in the field, is currently undergoing a period of growth within their marketing team.As a key member of this team, you will be responsible for leading the development, testing, deployment, and reporting of all email and SMS activity.Key responsibilities will include:Developing and implementing email marketing...
-
Head of CRM and Email Marketing Strategist
7 days ago
London, Greater London, United Kingdom Urban Digital Recruitment Ltd Full timeAbout the RoleWe are seeking a highly skilled Head of CRM and Email Marketing Strategist to join our team at Urban Digital Recruitment Ltd. As a key member of our marketing department, you will be responsible for building and executing a comprehensive email marketing strategy that drives exceptional engagement and growth.Key Responsibilities:Strategy...
-
Head of CRM and Email Marketing Strategist
7 days ago
London, Greater London, United Kingdom Urban Digital Recruitment Ltd Full timeAbout the RoleWe are seeking a highly skilled Head of CRM and Email Marketing Strategist to join our team at Urban Digital Recruitment Ltd. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive email marketing strategy that aligns with our business objectives and drives exceptional engagement.Key...
-
CRM and Email Marketing Specialist
4 weeks ago
London, Greater London, United Kingdom COS Full timePosition OverviewWe are seeking a dedicated Email & CRM Coordinator to enhance our European Regional Team. This role is pivotal in executing CRM strategies aimed at boosting customer engagement, loyalty, and sustainable growth, thereby contributing to essential business performance indicators for the region.Key Responsibilities:Design, implement, and manage...
-
Email and CRM Marketing Automation Manager
2 days ago
London, Greater London, United Kingdom HTC Full timeAbout HTC VIVEHTC VIVE is a leading virtual reality technology company that aims to revolutionize the industry with innovative products and services. As a pioneer in the field, we are committed to delivering exceptional customer experiences through cutting-edge technology and strategic partnerships.About the RoleWe are seeking a highly skilled Email and CRM...
-
Email and CRM Marketing Automation Manager
2 days ago
London, Greater London, United Kingdom HTC Full timeAbout HTC VIVEHTC VIVE is a leading virtual reality technology company that aims to revolutionize the industry with innovative products and services. As a pioneer in the field, we are committed to delivering exceptional customer experiences through cutting-edge technology and strategic partnerships.About the RoleWe are seeking a highly skilled Email and CRM...