Email Marketing and CRM Specialist

3 weeks ago

London, Greater London, United Kingdom Aspiga Full time

POSITION OVERVIEW: CRM & EMAIL MARKETING SPECIALIST

ABOUT ASPIGA:

Aspiga is a certified B-Corp fashion label recognized for its commitment to sustainability and ethical practices. Since our inception in 2005, we have collaborated with artisans and manufacturers, primarily in Kenya and India, to produce stylish clothing collections for both men and women, utilizing natural, organic, and sustainable materials. Our multi-channel retail approach includes online sales, wholesale partnerships, and a network of retail outlets.

ROLE AND RESPONSIBILITIES:

  • Reporting to the Head of Ecommerce, you will manage the CRM campaign strategy aligned with business objectives, focusing on enhancing conversion rates and revenue through increased repeat purchases, average order value, and customer lifetime value.
  • Collaborate with the Ecommerce Team, Senior Merchandiser, and Brand Creative Manager to strategize, implement, and optimize lifecycle, transactional, and promotional campaigns across various channels, including email, SMS, and loyalty programs.
  • Conduct A/B and multivariate testing to refine campaign effectiveness.
  • Utilize customer insights to tailor messages and campaigns for specific segments.
  • Expand the customer base by adopting innovative trends and strategies.
  • Enhance the Klaviyo platform to deliver top-tier marketing through automated, data-driven insights.
  • Work alongside the Marketing team to forge relevant partnerships that elevate brand awareness and attract new customers.
  • Drive customer retention through targeted email campaigns, identifying performance cohorts, and maximizing the potential of the loyalty program.
  • Generate weekly and monthly reports that focus on CRM campaign performance and database analytics, sharing insights with the broader business.
  • Oversee all aspects of email marketing, including crafting copy that aligns with the brand's tone and visual identity.
  • Collaborate closely with the Head of Creative Brand to design visually compelling campaigns.
  • Assist in various marketing initiatives as needed.

BENEFITS:

  • 30 days of holiday, including bank holidays.
  • Additional holiday days for each year of service (up to 3 extra days).
  • A special gift on your birthday.
  • Contributory pension scheme.
  • Cycle to work initiative.
  • Mental health support services.
  • Community engagement opportunities, including volunteer days.
  • Employee discounts on Aspiga products.
  • Exclusive discounts from B Corp brands.

KEY QUALIFICATIONS:

  • Proven experience in a CRM role within an ecommerce setting, preferably in the fashion sector.
  • Familiarity with Photoshop is advantageous.
  • Experience in developing email campaigns and flows using Klaviyo.
  • Strong copywriting skills.
  • Knowledge of Shopify Plus is a plus.
  • Commercially savvy with a creative mindset.
  • Data-driven approach, comfortable analyzing data to identify trends and opportunities.
  • Solid understanding of segmentation strategies, user journey mapping, automation, and personalization.
  • Excellent communication skills and ability to collaborate effectively with team members.

Aspiga is dedicated to fostering diverse and inclusive teams. We celebrate individuality and encourage all to bring their authentic selves to work.

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