CRM and Email Marketing Specialist

4 weeks ago

London, Greater London, United Kingdom COS Full time
Position Overview

We are seeking a skilled Email & CRM Coordinator to enhance our European Regional Team. This role is pivotal in executing CRM strategies aimed at fostering customer engagement, loyalty, and sustainable growth, thereby contributing to essential business performance indicators.


Key Responsibilities
  • Design, create, and implement newsletters and SMS campaigns across various markets, ensuring precision, consistency, and timely execution.
  • Conduct thorough testing of all newsletters prior to distribution to guarantee optimal template functionality across different devices and email platforms.
  • Oversee the coordination of copy translations with our translation agency, ensuring adherence to submission deadlines.
  • Revise and optimize triggered campaigns to maintain seasonal relevance and align with significant content milestones.
  • Analyze performance metrics of newsletters and triggered campaigns to ensure maximum engagement and conversion rates among subscribers across all markets.
  • Work closely with the regional performance marketing team to ensure cohesive messaging across all promotional channels, focusing on enhancing traffic, conversion, and revenue.
  • Collaborate with the CRM Specialist to drive subscriber growth through effective data acquisition initiatives.

Qualifications

We prioritize alignment with our company values, which are fundamental to our organizational culture. We seek individuals who are open-minded, curious, daringly different, committed to continuous improvement, and empowered to take ownership of their work.


Essential Skills
  • Experience in Email Marketing, preferably within the fashion sector.
  • Familiarity with Email Service Platforms, with knowledge of Adobe Campaign being advantageous.
  • Strong understanding of Google Analytics and Attribution Models.
  • Proficient in digital visual presentation, supported by either academic or practical experience.
  • Ability to effectively prioritize tasks and manage time.
  • Creativity and awareness of fashion trends.
  • Exceptional organizational and analytical capabilities.
  • Strong communication skills, with the ability to collaborate and align with key stakeholders.
  • Intermediate to advanced proficiency in Microsoft Office applications.

Additional Information

This role offers a hybrid working arrangement, allowing for a blend of remote and office work to promote collaboration and teamwork.


Benefits

We provide our employees with attractive benefits, including a generous staff discount applicable to all H&M Group brands, participation in our H&M Incentive Program, and additional perks such as:

  • 25 days of holiday.
  • Discounts on various brands and leisure activities.
  • Membership in the Retail Trust.
  • Pension scheme.
  • Discounted gym memberships.
  • Cycle to work scheme.

Inclusion & Diversity

At COS, we are committed to fostering an inclusive, diverse, and equitable workplace. We believe that a diverse team enhances our ability to tackle challenges and enriches our interactions with colleagues and customers globally.


Company Overview

About COS: Since our inception in 2007, we have expanded our presence to over 40 countries, offering a collection that emphasizes elevated essentials, iconic designs, and innovative aesthetics. Our design philosophy prioritizes lasting style, quality, and sustainability, with 92% of our materials sourced sustainably.

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