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Head of CRM and Email Marketing Strategist

2 months ago

London, Greater London, United Kingdom Urban Digital Recruitment Ltd Full time
About the Role

We are seeking a highly skilled Head of CRM and Email Marketing Strategist to join our team at Urban Digital Recruitment Ltd. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive email marketing strategy that aligns with our business objectives and drives exceptional engagement.

Key Responsibilities
  • Strategy Development and Execution: Design and implement a data-driven email marketing strategy that leverages insights and analytics to grow our subscriber base and boost engagement.
  • Audience Growth: Collaborate with our marketing team to grow our email subscriber base while maintaining high engagement levels through segmentation and personalization.
  • Campaign Management: Plan, execute, and optimize various email campaigns, including newsletters, promotional emails, and targeted outreach to achieve marketing goals.
  • Analytics and Reporting: Analyze campaign performance and subscriber behavior to inform future strategies, using data to drive decisions and report on ROI.
  • Collaboration and Innovation: Work with our content, design, and marketing teams to ensure cohesive brand messaging and explore innovative email marketing techniques and technologies.
  • Customer Segmentation and Targeting: Develop and implement customer segmentation strategies to personalize marketing efforts and tailor campaigns to meet the specific needs and preferences of our customers.
About You
  • Strong Email Marketing Expertise: Proven track record of creating and executing successful email marketing campaigns.
  • CRM Experience: Experience in driving customer engagement, satisfaction, and loyalty, ultimately contributing to business growth and success.
  • Strategic Thinker: Ability to align email campaigns with overarching marketing goals and see the bigger picture.
  • Creative Content Creator: Skilled at crafting engaging and persuasive email content.
  • Data-Driven Decision Maker: Strong analytical background to guide strategies and improve engagement and conversion rates.
  • Adaptable and Agile: Comfortable in a fast-paced environment and able to adapt strategies based on evolving trends.
  • Start-Up Experience: Prior success working for a start-up is highly desirable; experience building out a CRM function from the ground up is a plus.
  • Excellent Copywriting and Editing Skills: Ability to convey complex ideas clearly and engagingly.